The company has managed to establish a small presence, with a market share of 0.21%. In the fiscal year 2023-24, the company is determined to improve its performance and strengthen its position in the market, and the association with MS Dhoni is expected to play a crucial role in achieving this goal. The move comes as part of Citroen’s concerted effort to solidify its foothold and enhance its brand identity in the competitive Indian passenger vehicle market.
Citroen entered the Indian passenger vehicle market in April 2021 with the launch of its C5 Aircross. Currently, it sells three more models including C3, eC3 and C3 Aircross.
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