Maruti Suzuki’s Nexa Sales Cross 25 Lakh Units Milestone
13 Jun 2024, 05:56 PM
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Maruti Suzuki India’s premium Nexa retail sales channel has surpassed the 25 lakh-unit milestone in India. Since its introduction in 2015, customers have responded to Nexa with overwhelming enthusiasm.
Nexa was a strategic marketing move for Maruti Suzuki, with its presence in India, to diversify the brand’s retail offerings in terms of value and target a new emerging segment of customers with varying preferences.
Over 14.5 lakh models of Baleno have been sold, which contributes 56% to Nexa sales until the end of FY2024. On the other hand, Ignis has been ranked the second highest product with an 11 percent share, followed by Ciaz with 7 percent. The S-Cross was the first model sold under this initiative, which has been discontinued.
From 40 outlets at the time of the premium retail channel’s opening in July 2015, Nexa has nearly 500 showrooms in around 300 cities across the country.
The above-mentioned sales number has been achieved in 8 years and 6 months. Reports indicate that the figures are increasing daily.
In fact, rural India is gearing up for Nexa, which is also seeing strong demand from towns and countries.
Almost 30 percent of Nexa sales, which are around 1,68,000 units in FY2024, come from rural India (non-urban areas).
Maruti Suzuki recently had the nationwide launch of its compact-format Nexa Service workshops to reach out to customers in non-urban centers.
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The first six centers are located in Ateli (Haryana), Charkhi Dadri (Haryana), Bankura (West Bengal), Dahod (Gujarat), Nirmal (Telangana), and Ooty (Tamil Nadu).
The company intends to set up 100 such workshops by the end of FY2025.
As per the statistics, Nexa cars accounted for 5.26% of Maruti’s total sales in FY2016, which rose to 19.92% in FY2018. In FY2023, the share of Nexa models increased to 23%. In FY2024, Nexa sales crossed the 5 lakh mark for the first time, representing a 52% YoY jump and accounting for 32% of Maruti’s wholesales of 17.5 lakh units.
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