Mahindra launches Next-Gen Sales and Service Experience, Unveils Futuristic Customer Journey

Akash Patil

14 Feb 2025, 12:52 PM

2 Mins read

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Summary is AI-generated, newsroom-reviewed

Holistic and Seamless Experience: Interactive showcase of INGLO architecture and MAIA artificial intelligence with Hero Features; immersive Sonic Studio experience of Harman Kardon with Dolby Atmos for its new range of electric origin SUVs.
Reimagined After Sales: Predictive and Remote vehicle diagnostics aided by professionals with technical expertise in eSUVs and strategically located Battery Repair Centers
Expert assistance throughout the journey: Consultants from premium and luxury brands, relationship managers for charging solutions delivering superior ownership experience

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Holistic, Sensory-Driven SUV Showroom Experience

With a modern colour palette, dramatic lighting, intuitive technology and a seamless interaction, every element of the space in the revamped showrooms is crafted to evoke the sense of progressive design, intelligent innovation and refined elegance.

Mahindra’s reimagined dealerships will be more than just a space to buy a car—they will be an experience. Customers will step into an immersive environment complete with:

A showcase of Mahindra’s breakthrough technologies – from the INGLO Electric Origin architecture to MAIA, the fastest automotive mind in the world along with Hero features.
The Sonic Studio Experience – India’s most immersive in-car audio experience with a 1,400-watt, 16-speaker Harman Kardon system featuring Dolby Atmos.
500 specialists from luxury and premium brands to provide tailored consultations, ensuring customers get the most out of their Mahindra SUVs.

Revolutionising after-sales with AI & Remote Diagnostics

Beyond the showroom, Mahindra is setting a new benchmark in after-sales service, with:

Dedicated service bays for eSUVs, expert technicians trained for handling EVs and advanced tools, equipment and technology to cater to the world class SUVs.
Predictive diagnostics tailored for software-driven vehicles including first-of-its-kind Remote Vehicle Diagnostics (RVD), ensuring proactive maintenance and a seamless customer experience.
Battery Repair Centres – a strategically located nationwide network for seamless EV battery care.
A 400-strong team of Mahindra Tech Experts, supported by engineers from Mahindra Research Valley (MRV), to ensure precision service.

Unparalleled EV Ownership Support with CHARGE.IN

Mahindra is also launching CHARGE.IN, a dedicated EV charging vertical with 350+ experts offering bespoke charging solutions. From home charger installations to seamless integration with India’s fastest- growing DC charging network, CHARGE.IN will ensure effortless electric mobility.

Me4U App: A Connected Ownership Ecosystem

Mahindra’s Me4U App simplifies and enhances entire ownership experience from pre-sales to sales and after sales with:

Real-time order tracking, test drive bookings, and vehicle insights even before delivery. Live vehicle status, remote controls, and energy management post-delivery.
Seamless integration with 50% of India’s fastest-charging DC chargers by March 2025. Integrated charging solution for not only wall box charger but also full integration including payment gateway for India’s DC fast charging network.

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