Tata Motors join hands with Bollywood Actor Vicky Kaushal as its Brand Ambassador
- Tata Motors has announced its association with Bollywood actor Vicky Kaushal for its passenger and electric vehicle range.
- The collaboration will kick off with the “Take the Curvv” campaign, featuring the all-new Tata Curvv Dark Edition during the IPL season.
- Tata Curvv will be awarded to the cricketer who takes home the “Player Of The Tournament” title
Tata Motors have announced its collabration with Bollywood actor Vicky Kaushal for its Passenger and Electric Vehicle range.
The collaboration will kick off with a campaign for the Tata Curvv, titled ‘Take the Curvv,’ this IPL season. It will be gifted to the Player of the Tournament at the end of this season.
The campaign, set to target a broad audience through the IPL’s expansive reach, aims to promote Tata Motors’ values while appealing to a diverse demographic, with a long-term vision extending beyond the cricket tournament.
This will be the ninth year of Tata Motors’ association with the Indian Premier League. Throwing light on the plans to amalgamate their new association with the IPL 2025, Srivatsa stated, “We have always been extremely aggressive in marketing, especially around the IPL, and we will continue the same way.”
Tata Motors onboarding Vicky Kaushal marks a significant move for the auto giant as it aims to reinforce its leadership in India’s electric vehicle (EV) market.
Official Statements
Announcing the new collaboration, Mr. Vivek Srivatsa, Chief Commercial Officer, Tata Passenger Electric Mobility Ltd., said, “At Tata Motors, we are constantly pushing boundaries and setting new standards of excellence. As we lead the transformation of the passenger and electric vehicle landscape, we are proud to welcome Vicky Kaushal, whose values align with ours—authenticity and positive disruption. Both Vicky and Tata Motors share an unwavering pride in India. As one of the largest automobile manufacturers in the country, Tata Motors is committed to the ‘Make in India’ initiative, creating world-class vehicles designed and engineered for Indian consumers, just as Vicky Kaushal takes immense pride in representing Indian cinema and culture globally. With innovation at the core of our brand, the ‘Take the Curvv’ campaign celebrates individuals who choose to carve their own path. We are confident that this one of a kind association will be loved by our customers and his fans alike.”
Elated at joining the Tata Motors family, Vicky Kaushal expressed, “I am thrilled to make my foray into the world of cars with Tata Motors – a home grown brand that has redefined how India travels. Tata Motors’ unwavering legacy, coupled with its relentless commitment to innovation and disruption, perfectly reflects my own passion, making this partnership a natural choice. The ‘Take the Curvv’ campaign is the perfect launchpad for this association as it embodies the spirit of breaking barriers by following your heart, taking the road less travelled and coming out even stronger. I look forward to collaborating on ground-breaking projects with the Tata Motors family and share our story with the world.”
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