07 Jul 2025, 04:34 PM
Mahindra is staging its annual concept showcase on August 15, 2025, in Mumbai, under the banner Freedom_NU.
Four striking SUVs will roll onto the stage, each offering a glimpse into the brand’s future design and technology. Teasers hint at rugged shapes, chunky tires, and clamshell bonnets that blend nostalgia with forward-thinking styling.
Enthusiasts can expect previews of production-ready EV and hybrid models that build on familiar nameplates.
The event also marks Mahindra’s intent to compete globally by streamlining its concept-to-production cycle. Early glimpses indicate a focus on both urban appeal and serious off-road capability. This reveal sets the stage for Mahindra’s next wave of high-impact SUVs.
The Freedom_NU platform is a highly modular chassis designed to support petrol, diesel, hybrid, and full-electric powertrains.
Freedom_NU embodies Mahindra’s push toward a flexible, future-proof SUV family.
Mahindra has officially named three of the four concepts: Vision T, Vision S, and Vision SXT, each teased in white, yellow, and orange themes.
All four share signature grooves, wide tracks, and off-road tires that convey adventure readiness. Together, they map out Mahindra’s design language for both ICE and electrified lineups.
Each concept sits in a distinct price bracket, reflecting its segment and tech levels.
All concepts leverage common suspension mounts and electronics to keep costs down. This approach positions Mahindra to launch multiple production vehicles quickly and affordably.
Model | Powertrain Options | Estimated Price (INR) | Key Highlights |
---|---|---|---|
Vision T | EV, Hybrid | Rs. 20–25 Lakhs | Electric Thar preview, boxy stance |
Vision S | ICE, EV | Rs. 30–35 Lakhs | Scorpio successor cues, tech-rich cabin |
Vision SXT | ICE, EV | Rs. 35–40 Lakhs | Off-road focus, pickup potential |
Fourth Concept | ICE, Hybrid, EV | Rs. 25–30 Lakhs | Name and details pending |
Note: Prices are indicative and subject to change.
Mahindra’s new concepts showcase a bold mix of sharp edges and utilitarian curves that recall armored vehicles.
Teasers reveal clamshell bonnets with visible hinges, wide flared arches, and chunky off-road tires. LED light bars wrap around front and rear to create a modern yet functional look.
Inside, large central touchscreens and digital clusters promise a tech-rich cabin experience. Expect Level-2 ADAS features like adaptive cruise and lane-keep assist across all models.
Modular seating and cargo solutions hint at configurable interiors for adventure gear. Premium materials and an emphasis on tactile controls strike a balance between rugged use and daily comfort.
Ahead of the live reveal, registrations for the virtual stream are open on Mahindra’s website.
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