The start of Navratri has set the stage for a massive boost in the Indian automobile industry. On September 22, Tata Motors delivered an impressive 10,000 cars on the very first day signaling a historic achievement in the sector. Dealerships across the country extended working hours to accommodate a flood of eager buyers matching the heavy demand with swift customer service
Factors Energizing Navratri Car Sales
GST 2.0 Reform- The recent introduction of the simplified two-slab GST regime— dropping prices for a wide range of vehicles has been a major factor in driving up sales. Most small and mid-size cars now fall under the 18% slab, with price drops reaching as high as ₹2 lakh on select models. Larger and luxury vehicles have also benefited from a lower overall tax incidence
Festive Discounts- On top of baseline price cuts, dealerships offered special festive benefits for models like the Punch and Nexon making them more accessible to buyers looking to upgrade this season
Customer Sentiment- Over 25,000 new customer enquiries were recorded showcasing robust interest reinforced by more affordable pricing and an optimistic market outlook
Navratri 2025- Tata Motors Model-Wise Savings Breakdown
| Model | GST+Festive Discount (Approx.) | Key Highlights |
| Tiago | ₹1.20 lakh | Affordable hatchback, ideal for city driving. |
| Tigor | ₹1.11 lakh | Stylish compact sedan, enhanced safety. |
| Altroz | ₹1.76 lakh | Premium hatch, advanced infotainment. |
| Punch | ₹1.58 lakh | Popular compact SUV, high ground clearance. |
| Nexon | ₹2 lakh | Best-selling SUV, loaded with new tech features. |
| Curvv | ₹1.07 lakh | Sleek crossover design, spacious cabin. |
| Harrier | ₹1.94 lakh | Powerful SUV, segment-defining safety. |
| Safari | ₹1.98 lakh | Flagship SUV, top-tier space and comfort. |
Easy Buying Experience For Festive Shoppers
- Extended Dealership Hours- Stores welcomed buyers earlier and served into late hours to match the festival rush.
- Quick Delivery Pipeline- Strong order book and scheduled deliveries aimed for minimal waiting times for customers.
- Special Financing Options- Flexible plans and festive deals were promoted to make car ownership easier.
What Buyers Should Know
- GST reduction impacts both new and pre-owned markets, making this a prime window for purchases.
- Navratri marks the traditional start of the prime car buying season in India; increased walk-ins, bookings, and deliveries are expected to continue through Diwali.
- Safety, value, and technology remain top selling points across all models, with a focus on easy driving and reliable after-sales support.
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