The first day of Navratri 2025 marked a historic milestone for Hyundai India car sales with around 11,000 units delivered to customers. This surge is not only attributed to the festive season but also to the newly implemented GST 2.0 reforms, which lowered taxes on small cars and SUVs from 28% to 18%
The beginning of Navratri is considered an auspicious time for purchases in India. The market response has been phenomenal as customers actively sought vehicles during this period after the conclusion of the 16 day Shradh phase, a time when new purchases are typically avoided
According to Tarun Garg, Whole-Time Director and COO of Hyundai Motor India, the combination of the auspicious start of Navratri and the momentum from GST 2.0 has infused strong positivity into the automobile market. On Day One alone Hyundai recorded its highest single-day performance in the past five years
GST 2.0 Impact Drives Festive Season Car Sales
The newly implemented GST 2.0 reforms have significantly lowered the prices of passenger vehicles in India. This move has not only increased affordability but also created a sense of urgency among buyers to book cars during the festive season
- Small cars have become substantially cheaper encouraging first time car buyers and two wheeler owners to consider upgrading to cars
- SUVs and mid size vehicles have also seen a price reduction, boosting interest in models like the Hyundai Creta and Hyundai Alcazar
- Many manufacturers, including Hyundai and Maruti Suzuki offered additional car price discounts on top of the GST benefits to attract customers
The combination of GST 2.0 impact and festive season sentiment has resulted in record bookings, inquiries, and showroom footfalls. Dealers reported high traffic, with some staying open late to meet customer demand.
Surge in SUV Sales Hyundai and Other Segments
The demand for Hyundai SUVs, especially the Hyundai Creta and Hyundai Alcazar has been strong during the festive period
- Hyundai Creta sales surged due to its modern design and advanced features making it one of the most preferred models among buyers
- The Hyundai Alcazar market demand has increased significantly with families looking for spacious and premium options during Navratri
The combined effect of lower GST additional discounts, and festive enthusiasm has created a perfect environment for festive season car sales to flourish
Positive Trend for the Entire Automobile Industry
This record-breaking start to Navratri reflects broader trends in automobile industry growth across India. Many other carmakers, including Tata Motors and Mahindra, have reported higher enquiries, bookings, and showroom visits.
- Tata Motors observed a sharp increase in retail activity with higher conversions and an expanding order book.
- Dealers across brands confirmed a surge in inquiries and test drives, especially for small cars and SUVs.
- The festive period contributes significantly to annual sales volumes, particularly in rural areas where post-harvest disposable income drives consumer spending.
Customer Confidence and Market Sentiment
Automakers’ decision to pass on full GST benefits to customers has strengthened customer confidence. Hyundai has provided additional discounts on top of the reduced GST rates to make cars even more attractive to buyers.
- Many dealerships reported running out of stock for certain variants due to overwhelming demand.
- Late-night deliveries and extended showroom hours became common as companies tried to meet the high festive demand.
- The positive sentiment indicates that buyers are confident and willing to make purchases, boosting the overall automobile market performance.
The first day of Navratri 2025 has proven to be exceptionally successful for Hyundai Navratri sales as well as for Maruti Suzuki and other carmakers. The combination of GST 2.0 impact festive season car sales and additional dealer discounts has created unprecedented demand across passenger car segments
With Hyundai delivering 11,000 units on Day One the outlook for the festive season remains highly positive. Consumers are taking full advantage of the price reductions while automakers are benefiting from improved market sentiment and higher sales volumes
The strong start indicates that the Indian automobile industry is poised for sustained growth with SUVs like the Hyundai Creta and Alcazar leading the surge in SUV sales Hyundai. The combination of affordability festival timing and increased consumer confidence is set to make Navratri 2025 a landmark period for car sales in India
Hyundai 
