Audi India Navigates Tough Roads, Leverages Festive Surge For Steady Sales In September 2025
- Audi retail sales for January through September 2025 reached 3,197 units, marking an 18% drop from last year’s tally.
- The pre-owned business grew by 5%, driven by heightened demand for certified luxury vehicles.
Audi managed to sell 3,197 cars in India from January to September 2025, despite geopolitical and economic challenges impacting the automobile industry. The luxury car market faced shifts in customer sentiment, primarily due to global events and changes in currency valuation. Sales were carried by strong demand during the festive season and support from GST 2.0 reforms, which helped keep market interest alive.
Article Chapters
Highlights Of Audi’s Sales Performance
- Market Environment: The automobile industry, especially premium brands, coped with volatile conditions and shifting buyer demand.
- Festive Boost: Audi expects the festive season to further accelerate demand in the final months of 2025.
- GST 2.0 Impact: Recent tax reforms prompted renewed consumer interest by reducing car prices, helping revive luxury purchases.
- Customer Initiatives: Programs such as Assured Buyback, 10-year extended warranty, and 15-year roadside assistance continue to enhance ownership satisfaction.
Audi Sales Data: January–September 2025
| Metric | Value (Jan–Sep 2025) | Value (Jan–Sep 2024) | Change (%) |
|---|---|---|---|
| Total Retail Sales | 3,197 units | 3,889 units | -18% |
| Pre-Owned Sales | +5% | – | +5% |
Pre-Owned Segment Gains Traction
- Audi Approved: plus business expanded with a 5% YoY growth.
- 26 certified facilities are now operational, with one more planned, reflecting the rising preference for premium used cars.
- Growing infrastructure for pre-owned luxury enhances affordability and accessibility for new buyers.
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Popular Audi Offerings & Customer Benefits
- Charge My Audi: Over 6,500 public charging points now available, supporting electric mobility for buyers seeking sustainable options.
- Ajio Luxe Collaboration: Enhances premium lifestyle experiences, connecting automotive and luxury retail.
- Audi Dash Cam Launch: Adds convenience and safety features for modern drivers.
- Ownership Packages: Assured Buyback and extended warranties offer peace of mind for new owners.
How Audi Compares With Other Luxury Brands
| Brand | Jan–Sep 2025 Sales |
|---|---|
| Mercedes-Benz | 9,013 units |
| BMW | 7,774 units |
| JLR | 3,214 units |
| Audi | 3,197 units |
- Audi holds its position in the premium segment, though it trails Mercedes-Benz and BMW in total unit sales for the period.
- Competitive advantages remain, especially through customer-centric programs and increased certified pre-owned offerings.
Industry Trends And Future Outlook
- Festive Tailwinds: The last quarter of 2025 is anticipated to strengthen sales as consumer confidence grows.
- Sustainable Growth: Expansion of charging infrastructure signals Audi’s commitment to green mobility.
- Strategic Advantage: GST 2.0 reforms, ownership packages, and authenticated pre-owned networks will continue driving long-term customer interest.
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