Over 70,000 Tata Sierra Booked In 24 Hours, Deliveries to Start Jan 2026
17 Dec 2025, 03:09 PM
- Unprecedented Demand, Tata Sierra has created a massive impact in the market with 70,000+ bookings on Day 1, and an additional 1.35 lakh+ customers waiting to complete their final bookings.
- The Sierra SUV was launched in India on 25 November, is priced between Rs 11.49 lakh and Rs 21.49 lakh (ex-showroom).
Tata Sierra has received more than 70,000 bookings on the first day of bookings. Additionally, around 1.35 lakh prospective customers have submitted their preferred configurations and are in the process of completing booking formalities.
The revival of the iconic “Sierra” nameplate clearly struck a chord with Indian consumers. Tata has positioned the Sierra as a “Premium Mid-SUV,” which seems to be resonating with buyers looking for a blend of luxury, space, and a unique design.
The massive opening can be attributed to a combination of high brand nostalgia, competitive pricing, and segment-first features.
Major reasons for Sierra’s massive initial success
- Strong Heritage and Nostalgia
- Aggressive Entry Pricing
- Best-in-Class Features and Premium Positioning
- Diverse Powertrains
- Safety and Trusted Reputation
Variants
The 2025 Tata Sierra is available in 7 variants:
- Smart+
- Pure
- Pure+
- Adventure
- Adventure+
- Accomplished
- Accomplished+
Tata Sierra Engine Options
| Engine | 1.5-litre naturally aspirated Petrol | 1.5-litre TGDI turbo-petrol | 1.5-litre diesel engine |
|---|---|---|---|
| Power/ Torque | 108 PS | 160PS | 118PS |
| Torque | 145 Nm | 255 Nm | Up to 280 Nm |
| Transmission | 6-speed MT/ 7-speed DCT | 6-speed AT | 6-speed MT/ 6-speed AT |
Tata Sierra Competitors
The Sierra SUV competes with the Hyundai Creta, Kia Seltos, Toyota Hyryder, Maruti Suzuki Victoris, Skoda Kushaq, Honda Elevate, and Volkswagen Taigun.
Official Statement
Commenting on the milestone, Vivek Srivatsa, Chief Commercial Officer at Tata Passenger Electric Mobility, stated that the response reinforces the Sierra’s legacy while also validating its role in creating a new premium mid SUV category. According to Tata, the new Sierra has been developed with a focus on improving space, comfort, safety, and everyday usability, while retaining the identity that made the original model iconic.
Tags:
CarOnPhone is your one-stop destination to see all upcoming cars, latest cars, released cars, and EV Cars, and compare Cars in all Car Brands. Stay tuned and follow us to update yourself on the automotive world.
Tata 
