Bentley isn’t just tweaking its badge—it’s rewriting the rules of luxury design.
The iconic Winged B, a symbol that’s graced bonnets for over a century, has just undergone its boldest transformation yet. Gone are the soft, owl-like feathers of the past; in their place, razor-sharp falcon wings that scream speed and precision.
And it’s not just about looks—this emblem sets the stage for Bentley’s first-ever electric concept car, dropping July 8.
Think illuminated X-shaped LEDs, a vertical light bar, and a trapezoidal grille that’s more spaceship than sedan.
All of this coincides with the grand opening of Bentley’s new Crewe Design Studio, where the future of British luxury is being sculpted in real time. This isn’t evolution—it’s a full-blown design revolution.
Bentley’s current India range blends hybrid and plug-in tech before its all-electric debut in late 2025.
Prices reflect import duties and GST, shown in the table below as ex-showroom Delhi estimates. The models set a benchmark for luxury SUV design and performance in India.
With ex-showroom Delhi sticker prices reflecting import duties and GST—Rs. 3.30 Crore for the Continental GT V8 Hybrid, Rs. 3.50 Crore for the Flying Spur plug-in hybrid and Rs. 4.16 Crore for the Bentayga Speed Hybrid V8—Bentley’s lineup sets a new benchmark for luxury SUV design and performance in India.
| Model | Powertrain | Price (Ex-Showroom Delhi) |
|---|---|---|
| Bentayga Speed | Hybrid V8 | Rs. 4.16 Crore |
| Continental GT | V8 Hybrid | Rs. 3.30 Crore |
| Flying Spur | Plug-in Hybrid | Rs. 3.50 Crore |
Bentley’s latest badge is the fifth redesign of the Winged B in its 106-year history, sharpening feathers and edges for a cleaner, modern look.
This digital-first emblem will debut on a concept car on July 8, marking the start of a design and brand revolution.
It sets a bold identity for hoods, screens and social feeds across Bentley’s luxury SUV design lineup.
Drawing on peregrine falcon silhouettes, the new logo carries sharper angles and a sense of speed.
Its simplified wings and standalone “B” ensure clarity on everything from grilles to avatar icons.
Central “B” jewel gets a beveled-glass treatment surrounded by a chamfered metal ring, inspired by high-end watches.
Bentley has refined its signature badge in 1919, 1931, the 1990s, 2002 and now 2025, each time simplifying details.
The 2025 update prioritizes digital presence, standalone branding and cleaner luxury cues. This emblem evolution mirrors Bentley’s shift from handcrafted petrol cars to electrified performance.
| Year | Designer / Era | Key Change |
|---|---|---|
| 1919 | F. Gordon Crosby | Original layered-wing design |
| 1931 | Corporate Symmetry | Ten uniform feathers, plain black oval |
| 1990s | Ornate Revival | Curved wings with diamond-pattern inner fill |
| 2002 | Continental GT Launch | Asymmetric feathers (10 left, 11 right) |
| 2025 | Robin Page’s in-house team | Angular wings; standalone beveled “B” |
Visuals from Bentley’s teaser highlight a dramatic fascia built to showcase the new emblem. LED X-shaped inserts flank a vertical light bar, hinting at the concept’s bold styling and tech. This concept previews Bentley’s first electric SUV under the new luxury design language.
A teaser video highlights X-shaped LED inserts flanking a vertical light bar. The illuminated badge sits atop a trapezoidal black panel for dramatic effect. This electric Bentley concept merges heritage cues with next-gen styling.
On July 7, Bentley opens a three-storey Design Studio at its Crewe headquarters to unite styling, digital and materials teams.
This integrated hub accelerates Bentley’s Beyond100+ strategy and future electric Bentley roadmaps. It cements Crewe’s role as the center of sustainable luxury car design and craftsmanship.
Bentley’s new concept car under the 2025 badge previews a first pure electric SUV expected in late 2025.
Industry insiders point to a 100 kWh battery pack for around a 500 km WLTP range and fast charging. Dual motors are likely to deliver near 600 hp with all-wheel drive, blending EV tech and luxury performance.
Beyond100+ is Bentley’s commitment to carbon neutrality and a fully electric fleet by 2030.
The plan covers recycled and vegan interior materials, renewable-energy production and low-impact supply chains.
Crewe’s carbon-neutral studio and factories will showcase Bentley’s sustainable luxury ethos.
July 7 marks the Crewe Design Studio inauguration with press tours and VIP previews.
July 8 brings the full reveal of the future vision concept car and the new Winged B emblem together.
These events kick off Bentley’s next chapter of electric luxury and digital emblem branding.
CarOnPhone is your one-stop destination to see all upcoming cars, latest cars, released cars, and EV Cars, and compare Cars in all Car Brands. Stay tuned and follow us to update yourself on the automotive world.
Ex-showroom price
1199
Manual
20.9
87.8
Caronphone 
Tata