Citroën Plans 150 Showrooms in India Under Network 2.0 Strategy

Citroën is making interesting plans in India, and it doesn’t just include new models. Under its Network 2.0 strategy, the French automaker has announced bold plans to scale up to 150 showrooms across the country by the end of 2025.

So if you’ve previously been struggling to locate a Citroën outlet near you, things are about to change for the better. This article explores what this move means for Indian car buyers, especially those living outside the big metros.

Citroën Network 2.0: Fresh Roadmap for India

Citroën’s 2.0 strategy isn’t your average glow-up, it’s a full-blown makeover. The brand presently operates around 80 outlets, and has now started doubling down on accessibility.

The goal? Ensure that no customer is more than 100 km away from a Citroën India showroom. This idea seems to apply whether you’re shopping for a new car or want to get one serviced.

Citroën’s expansion is part of a bigger move to build trust in smaller cities and towns. Unlike the brand’s rivals who focus intensely on Tier I markets, Citroën plans 150 showrooms around a hub-and-spoke model. This brings both ICE and EV support closer to you.

Why Network 2.0 Matters for Car Buyers

If you’ve been looking to buy a Citroën but have been hesitating due to limited dealership access, the carmaker’s Network 2.0 could become a game-changer.

The company’s new outlets will cater to both traditional fuel vehicles and electric models like the e-C3. That means better service, easier test drives, and more confidence in ownership.

Also, Citroën car price in India is still competitive. Consider models like Basalt X and Aircross. They start around ₹8.3–₹8.6 lakh (ex-showroom) and bring a combination of European design and Indian practicality.

Citroën India Showrooms: Going Beyond Sales

The upcoming new showrooms are not simply about selling Citroën cars to as many people as possible. They’re aimed at creating a wholesome customer experience.

From digital engagement tools to bundled service packages, Citroën is prepping to make ownership smoother and more transparent for Indian car enthusiasts.

Also, the brand is also investing in after-sales support. The latter comes with a focus on EV infrastructure and service quality. This too is a smart move, especially considering how Indian buyers have become more tech-savvy and value-driven.

Citroën’s Long-Term Bet on India

Network 2.0 isn’t a quick sprint, but a marathon. Citroën’s parent company Stellantis has already infused ₹5,300 crore into manufacturing, R&D, and localization within Bharat.

Next, with 98% localization across its car lineup, Citroën is clearly customizing its offerings to Indian roads and budgets.

Citroën Network 2.0 strategy cleverly builds on earlier efforts like the Network Expansion Programme. This one, however, seems to come with special emphasis on customer engagement and regional reach.

Final Thoughts: A Brand on the Rise

With Citroën plans 150 showrooms now in motion, the brand is signaling serious intent. It’s not just about selling more cars, it’s about being more available, more relatable, and more Indian in its approach.

Whether you’re in a big city or a small town, chances are you’ll soon find a Citroën India showroom nearer than before. That’s a win for anyone seeking a stylish, well-priced ride from Citroën, with solid support to back it up.