JSW MG Motor India Announces 5-Year Extension of Assured Buyback Plan

JSW MG Motor India has built a strong image in India by introducing fresh and practical vehicle ownership ideas. The brand has often taken early steps to reduce buyer worries, especially in the electric vehicle space. One of the biggest examples was the Battery-as-a-Service pricing model, which helped lower the upfront cost of electric cars for Indian buyers

Along with this, the company also introduced an assured buyback program that guaranteed a fixed resale value after three years. This move helped buyers feel more secure about depreciation, which is a common concern while buying a new car

Now, JSW MG Motor India has taken this idea further with a new and improved program aimed mainly at electric vehicle customers

JSW MG Motor India Launches Value Promise Assured Buyback Program

JSW MG Motor India has officially introduced an extended assured buyback program called Value Promise. This new plan increases the buyback tenure from three years to an industry-first five years. The key goal of this move is to reduce resale worries for electric vehicle buyers in India, where the EV market is still growing and developing

Electric cars are gaining popularity, but many buyers still hesitate due to concerns about long-term value. The JSW MG Motor India Value Promise directly addresses this issue by offering a clear and assured resale option for a longer period

How The JSW MG Motor India Value Promise Works

Under the earlier buyback scheme, MG offered up to 60 percent assured value after three years. With the new Value Promise program, the tenure has been expanded and the assured value now ranges between 40 percent and 60 percent

Key Details Of The Value Promise Program

• Tenure options available for 3 years, 4 years, and 5 years
• Assured value varies based on the selected plan
• Longer coverage helps reduce EV depreciation concerns
• Independent program, not linked to loans or finance schemes

The assured resale value changes depending on how long the buyer chooses to stay with the vehicle. This gives customers flexibility and better control over their ownership plans

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JSW MG Motor India Value Promise Now Covers More Buyers

Earlier, the assured buyback program was limited only to private vehicle owners. With the launch of Value Promise, JSW MG Motor India has widened its reach

Expanded Eligibility Under The New Program

• Private EV buyers
• Commercial ZS EV owners
• Fleet operators

The program applies to vehicles that are up to three years old and have an annual mileage limit of 60,000 kilometers. This expansion makes the scheme more useful for businesses and fleet users who are increasingly adopting electric vehicles

Strong Industry Partnerships Behind Value Promise

The JSW MG Motor India Value Promise is supported by trusted industry partners. The program is facilitated by Lockton India Insurance Broking and Advisory Ltd, working in partnership with Zuno General Insurance

These partnerships help ensure smooth execution and add credibility to the assured buyback offering. The structure is designed to protect customers from sudden value loss while keeping the process transparent and reliable

Benefits For Electric Vehicle Owners In India

The Indian electric vehicle market is still in an early stage. Many buyers worry about battery life, technology changes, and resale value. The Value Promise program is aimed at reducing these concerns

Key Advantages For EV Buyers

• Lower depreciation risk for up to five years
• Clear resale planning at the time of purchase
• Flexibility to retain, return, or upgrade to another MG vehicle
• Improved confidence in long-term EV ownership

This approach helps buyers focus more on driving experience and running costs instead of worrying about future resale value

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JSW MG Motor India On Building Customer Trust

JSW MG Motor India has shared its vision behind launching the Value Promise program. The brand highlighted that resale value remains a major factor for customers considering electric vehicles

By extending the assured buyback tenure from three to five years, the company aims to offer complete peace of mind to MG EV owners. Customers can now choose their preferred tenure between three and five years, depending on their usage and ownership plans

The initiative is expected to support the wider adoption of electric mobility by removing one of the biggest barriers to EV buying

Why Value Promise Is Important For India’s EV Market

Electric vehicles are slowly gaining acceptance in India, but trust plays a big role in this transition. Programs like JSW MG Motor India Value Promise help build that trust by offering clear ownership benefits

Impact On The EV Ecosystem

• Encourages first-time EV buyers
• Supports fleet electrification
• Improves long-term ownership confidence
• Strengthens resale value perception

By addressing depreciation concerns directly, the brand is making electric vehicles more practical for a wider audience

JSW MG Motor India Value Promise Sets A New Benchmark

With the launch of Value Promise, JSW MG Motor India has introduced a first-of-its-kind five-year assured buyback program in India. This move reflects the brand’s continued focus on innovation, customer satisfaction, and electric mobility growth

As the EV market evolves, such ownership programs are expected to play a key role in shaping buyer decisions and building long-term confidence in electric vehicles across the country