Mahindra Thar Fest 2025 Draws Over 31,000 Fans to Goa’s Biggest SUV Celebration

Mahindra Thar Fest 2025 marked another milestone for Mahindra & Mahindra Ltd, one of India’s most popular SUV makers. The grand celebration was held from November 7 to 9, 2025 at Nagalli Hills, Panjim, Goa attracting over 31,000 visitors. The event united Thar owners, off road fans and adventure seekers from across the country turning Goa into a hub of excitement and rugged energy

The festival celebrated Mahindra’s off road heritage, highlighting the brand’s strong bond with its growing community of SUV enthusiasts. It wasn’t just an automobile event it was a true celebration of India’s off road culture

A Tribute To The Iconic Mahindra Thar

Thar Fest 2025 was designed as a tribute to the legendary Mahindra Thar a vehicle that has become a symbol of freedom, strength and adventure on Indian roads. The event’s main attractions focused on offering visitors a hands on experience of the Thar’s capabilities

• Off road adventure zones- Participants drove through specially built obstacle tracks to test the power, traction and endurance of their vehicles
• Skill demonstrations- Professional off roaders performed controlled stunts and maneuvers to show how the Thar handles extreme terrains

This combination of thrill and learning gave attendees a real taste of the Thar’s off road DNA, showing why it continues to be a fan favorite among SUV lovers

Thar ROXX Becomes The Highlight

A major attraction at the Mahindra Thar Fest 2025 was the Thar ROXX the newest addition to Mahindra’s SUV lineup. Its debut drew huge attention symbolizing Mahindra’s evolution in the lifestyle SUV space

• Showcase area- The Thar ROXX display zone allowed visitors to explore design upgrades, enhanced interiors and its advanced off road features
• Public response- Fans were impressed by the vehicle’s bold design and modern appeal, calling it a perfect blend of toughness and style

The Thar ROXX’s presence reinforced Mahindra’s reputation as a leader in the automobile industry especially in the 4×4 and adventure vehicle segment

Vintage Mahindra Icons Steal The Spotlight

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Adding a nostalgic element to the festival, vintage Mahindra models were showcased at a special display area. The collection included classic 4x4s and earlier generations of the Thar giving fans a closer look at the brand’s long journey from rugged beginnings to modern day innovation

Visitors appreciated this thoughtful display which served as a reminder of Mahindra’s enduring legacy in India’s SUV market. It connected the past and present, celebrating decades of trust and adventure

Mahindra Adventure Club Challenge- Spirit Of Teamwork

The Mahindra Adventure Club Challenge was another highlight of Thar Fest 2025 held alongside the main event. Ten of India’s leading off road clubs competed in this exciting competition

• Custom obstacle course- The track tested participants’ driving skills, control and teamwork under tough conditions
• Grand winner- The title went to Wayanad Jeepers, who showcased exceptional performance and teamwork. The team received prize money of ₹5 lakh during the closing ceremony

This event truly reflected the passion and unity of India’s off road community

Entertainment, Music, And Lifestyle Experiences

Mahindra Thar Fest 2025 wasn’t just about vehicles. The event turned into a full fledged lifestyle experience with music, fun and fashion

• Live concerts- Popular artists such as Papon and Aditya Rikhari delivered energetic performances that kept the crowd entertained throughout the weekend
• Merchandise zone- Exclusive Thar branded accessories and apparel were available for fans who wanted to take home a memory of the festival
• Food and leisure areas- Attendees relaxed at themed lounges and food stalls set up across the venue adding to the festive mood

These attractions made the festival a complete experience balancing adrenaline with entertainment

A Celebration Of Community And Adventure

The success of Mahindra Thar Fest 2025 proved that the Thar is not just an SUV it’s a movement built on freedom, exploration and friendship. The event reflected Mahindra’s goal of strengthening its off road culture and building a close knit community of SUV enthusiasts

Through thrilling drives, live performances and nostalgic showcases Thar Fest 2025 reminded everyone that Mahindra’s legacy is not only about machines but also about people who share the same adventurous spirit

The 2025 edition of Thar Fest has set new benchmarks for automobile events in India. It underlined Mahindra’s commitment to promoting adventure travel and outdoor culture through innovative SUVs

As the brand continues to expand its 4×4 lineup, fans can expect more engaging experiences in the coming years combining powerful engineering, comfort and a deep sense of community