Mahindra has finally launched the Thar Roxx in the Indian market. The 5-door version starts at Rs 12.99 lakh for the entry-level MX1 petrol variant and Rs 13.99 lakh for the entry-level diesel one.
Mahindra has only announced the prices of the rear-wheel-drive version of the SUV, and the 4×4 version will arrive in the next few days.
Bookings for the Thar ROXX will open online and at Mahindra dealerships from Oct 03, 2024, and Test Drives will start from Sept 14, 2024. Deliveries will commence this dussehra, ensuring customers can enjoy their new Mahindra SUV as soon as possible.
Veejay Nakra, President – Automotive Division, Mahindra & Mahindra Ltd., said, “The Thar brand has always been a cultural phenomenon, symbolising freedom and a strong sense of community. Building on this legacy, the Thar ROXX is ‘THE’ SUV, seamlessly combining head-turning design, a refined drive, powerful performance, superior off-roading capability, ultimate safety, luxurious space, and advanced technology. With Thar ROXX, we’re not just elevating the SUV experience—we’re setting our sights on making the Thar brand the No. 1 SUV (>12.5 Lakh segment) by volume within the next 3 to 5 years.”
Exterior: Mahindra Thar ROXX
The design features a bold front grille paired with Bi-LED projector headlamps and C-shaped DRLs, ensuring superior visibility in all conditions.
Its classic silhouette, characterised by a long hood, upright cabin, and short overhangs for exceptional approach and departure angles, upholds the iconic Thar design, marrying timeless aesthetics with modern execution. At the rear, it looks quite similar to the Thar 3-door, but a closer look confirms the mildly reprofiled tail-lamps with C-shaped LEDs.
Dimensions: Mahindra Thar ROXX
In terms of proportions, the Mahindra Thar Roxx is 4,428mm in length, 1,870mm in width and 1,923mm in height. The SUV rides on 2850mm long wheelbase, which is 400mm longer than the 3-door model.
Interior: Mahindra Thar ROXX
The interior of the Mahindra Thar ROXX features an ivory ambiance, leatherette trims, and soft-touch materials that exude sophistication. The leather-wrapped dashboard, enhanced by contrast stitching, piano black, and metallic finishes, adds a touch of elegance and durability. Additionally, Thar ROXX also offers Ventilated front seats ensuring comfort in all weather conditions, while the ergonomically designed seating layout provides excellent support for both the driver and passenger.
Twin 26.03 cm HD screens, comprising a digital instrument cluster and an infotainment system, keep drivers connected and informed at all times..
Harman Kardon 9-speaker system with QuantumLogic surround, Bass enhancer, and a 6-mode audio settings amplifier delivers an exceptional in-cabin audio experience.
Adrenox connectivity with 80+ features, including Alexa integration and wireless Android Auto & Apple CarPlay, ensures seamless connectivity and convenience.
Powertrain: Mahindra Thar ROXX
The base Roxx variant comes with a 162hp, 330Nm, 2.0-litre turbo-petrol engine and a 152hp, 330Nm, 2.2-litre diesel engine, both paired with a manual gearbox. The MX1 features a multilink rear suspension setup with Watts linkage, Mahindra’s ‘Frequency Dependent Damping’ technology for enhanced ride quality, and electronic power steering.
For the off-road capabilities, Mahindra has also equipped a brake locking diff, which has a water-wading depth of 650mm and approach and departure angles of 41.3 degrees and 36.1 degrees.
Colour options: Mahindra Thar ROXX
The Thar ROXX is available in a palette of seven striking colors—Deep Forest, Everest White, Tango Red, Battleship Grey, Nebula Blue, Burnt Sienna, and Stealth Black.
Safety: Mahindra Thar ROXX
The Thar ROXX comes with standard 6 airbags, 3-point seat belts and seat-belt reminder for all seats along with passenger airbag on/off for child safety, ISO-FIX child seats with top-tether, among others, providing comprehensive protection for all occupants.
L2 ADAS (1R1V) suite with 10 features including Automatic Emergency Braking (AEB), 360-degree surround view system with blind view monitor, adaptive cruise control which adds to the safety, comfort and convenience.
The Tyre Pressure Monitoring System (TPMS) and Tyre Direction Monitoring System (TDMS) add an extra layer of safety.
Equipped with Electronic Stability Program (ESP) 9.3 system with BLD (Brake locking differential).
The dynamic safety functions Vehicle Dynamics Control (VDC), Traction Control System (TCS) and Roll Over Mitigation (ROM) further builds confidence.
Caronphone 
Mahindra 
