On September 22, 2025 the first day of the Navratri festival, Maruti Suzuki delivered a staggering 30,000 cars setting a new record for the company. This achievement comes amid the implementation of GST 2.0 which introduced significant tax reductions on vehicles.
GST 2.0 Car Price Reduction
The introduction of GST 2.0 brought about substantial tax cuts on vehicles particularly benefiting small car buyers. The Goods and Services Tax on small cars was reduced from 28 % to 18 % leading to a decrease in ex showroom prices by up to ₹ 1.29 lakh. For instance, models like the Maruti Suzuki Alto K10, WagonR Swift and Dzire saw price reductions ranging from ₹ 40000 to ₹ 1.29 lakh making them more affordable for the average Indian consumer
Maruti Suzuki Festive Sale and Booking Surge
In conjunction with the GST reductions Maruti Suzuki launched its festive sale which coincided with the auspicious occasion of Navratri. This strategic timing led to a significant increase in customer interest and bookings. On the first day alone the company received over 80,000 enquiries a testament to the heightened consumer interest. Since the announcement of the revised prices on September 18 Maruti Suzuki has been averaging 15000 daily bookings a 50 % increase compared to normal levels. In less than a week bookings reached approximately 75000 units reflecting the strong demand for its vehicles
Navratri Car Sales Record
The combination of GST 2.0 tax cuts and the festive fervor of Navratri led to record breaking car sales across the country. Maruti Suzuki’s achievement of delivering 30000 cars in a single day is unparalleled in the company’s history. Other manufacturers like Tata Motors also reported substantial increases in sales and inquiries further highlighting the positive impact of the GST reforms and the festive season on the automobile market
GST Benefit for Car Buyers
The GST benefit for car buyers has been significant particularly for those interested in small cars. The reduction in tax rates has made vehicles more affordable, leading to increased demand. For example the Maruti Suzuki Swift a popular model saw its price reduced by ₹ 58,000 making it more accessible to a broader range of consumers. Similarly the Maruti Suzuki Brezza experienced a price cut of ₹ 78000 further enhancing its appeal in the competitive SUV segment
The record breaking sales on the first day of Navratri coupled with the positive impact of GST 2.0 reforms suggest a promising outlook for the Indian automobile market. If the current momentum continues the industry is poised for a strong festive season with increased sales and consumer interest. Manufacturers like Maruti Suzuki and Hyundai are expected to maintain their competitive edge by offering attractive pricing enhanced features and timely deliveries
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