Mercedes Benz India Navratri Sales Hit Record- One Car Sold Every Six Minutes

Mercedes Benz India Navratri sales reached a historic high this year, with the company selling over 2,500 cars in just nine days of the festival. This means on average, a new Mercedes Benz car was sold every six minutes, making it the best ever Navratri performance for the luxury brand

The strong demand contributed significantly to the July– September quarter which became the company’s highest selling quarter, with 5,119 units sold. Nearly half of these sales came in the final nine days highlighting the intense customer interest during the festive period

Factors Behind Mercedes-Benz Record Breaking Sales

1. Impact of GST Reduction

For Mercedes Benz and other luxury car makers prices dropped by 6% after the GST cut that took effect on September 22, marking the start of Navratri

This price reduction improved customer sentiment, encouraging many buyers who had delayed their purchases due to earlier price increases

The timing of the GST cut aligned perfectly with the festival boosting Mercedes-Benz festive season demand

2. Innovative Financial Solutions

To make luxury car ownership easier, Mercedes-Benz India introduced flexible financial options-

Under a unique plan, customers can pay low EMIs for 11 months and a larger EMI once a year, easing monthly financial burden

Another program, ‘Key-to-Key’, targeted top-end buyers. Customers awaiting the new S-Class could purchase the current model immediately and receive the updated model upon launch next year.

These measures helped attract both first-time luxury buyers and enthusiasts planning to upgrade

3. High-End Model Popularity

Models like the G580 Edition One, priced at Rs 3.1 crore, were completely sold out for the year

Average car prices during Navratri stood around Rs 1 crore, reflecting the premium segment’s strong appeal

The high demand for top-tier models contributed to the Mercedes-Benz sales milestone this festive season

ALSO READ: Top 10 Affordable Cars With Ventilated Front Seats in India 2025

Sales Figures and Quarterly Performance

• July–September quarter– 5,119 units sold (highest ever quarterly sales)
• Navratri contribution– Over 2,500 units, nearly half of the quarter’s total
• First six months of the year– 9,357 units sold, marking a 4 % year-on-year growth
• 2024 total sales– 19,565 units, a 12% increase over 2023 reflecting consistent growth in the luxury segment

These figures highlight the steady Mercedes-Benz sales growth and the brand’s increasing appeal among Indian buyers.

Insights From Mercedes-Benz India CEO

Santosh Iyer, Managing Director and CEO of Mercedes-Benz India, shared key observations on the surge in demand

Between September 22 and September 30, the company sold around 270 cars daily, with 10–12 cars sold every hour

Offers rolled out during the quarter, combined with the GST cut, greatly enhanced buyer confidence

Mercedes-Benz entered October with a backlog of nearly 2,000 confirmed orders, providing a strong outlook for Dhanteras and Diwali sales

Future Outlook for Mercedes-Benz India

• The company expects continued growth in the luxury segment for the remainder of the financial year, driven by festive and Diwali demand
• Innovative financial programs, targeted campaigns, and flexible delivery options are likely to sustain buyer interest in high end models
• Despite the strong growth, the brand aims to maintain sustainable sales momentum, balancing supply constraints and rising consumer expectations

The record breaking Mercedes Benz India Navratri sales highlight the growing appeal of luxury cars in the country. Strategic pricing, flexible financial options and festive timing combined to create unprecedented demand with one car sold every six minutes. This milestone not only strengthens the brand’s position in the premium segment but also sets a benchmark for Mercedes Benz sales growth and future festive season demand in India