Red Bull India Teams Up With Tata Motors To Showcase Harrier.ev In First Extreme Challenge

Tata Motors Passenger Vehicles Ltd (TMPVL), India’s leading name in the automobile market and a major force in the country’s electric mobility space, has formed a bold new partnership with Red Bull India. This move connects Tata Motors’ advanced electric vehicle work with Red Bull’s long-standing image of extreme sports and high-energy action

How Tata Motors And Red Bull India Begin This New EV Journey

The goal of this collaboration is simple: bring together modern electric vehicle engineering and world-class stunt performance. TMPVL wants to highlight how today’s electric SUVs are not only clean and efficient but also powerful, capable, and ready for adventure

Red Bull India, well known for its history of daring sports events, adds the perfect mix of thrill to this project. The two brands share a common outlook—they both believe in pushing limits and setting new standards in their fields

Harrier.ev Becomes The Star Of The First High-Energy Challenge

The Harrier.ev, which Tata Motors calls India’s most powerful homegrown electric SUV, is the hero of the first stunt created under this partnership. The SUV is paired with Red Bull’s well-known Lebanese drifter Abdo “Dado” Feghali

Feghali has earned global recognition for his unique driving skills, especially his Guinness World Record for the world’s longest drift. With years of experience in rally and stunt driving, he is the ideal driver to test the limits of the Harrier.ev in extreme environments

In this first challenge, the Harrier.ev is pushed across demanding terrain, including steep and rocky surfaces. The stunt is designed to demonstrate how electric vehicles can deliver instant torque, smooth power delivery, and strong off-road capability

What Tata Motors Says About The Red Bull India Partnership

Mr. Vivek Srivatsa, Chief Commercial Officer at Tata Passenger Electric Mobility Ltd., shared his thoughts on this partnership. He explained that these are exciting times for both companies because each brand is known for going beyond conventional limits

He noted that the collaboration brings together two names that value innovation, bold design, and performance. According to him, the aim is to show how advanced EV technology and modern styling can match the thrill seen in extreme sports and action shows

Mr. Srivatsa added that the journey ahead will be special, as both brands plan to create fresh, high-energy experiences for audiences

Abdo “Dado” Feghali Shares His Real-World Driving Experience With Harrier.ev

Abdo Feghali also expressed his experience with the Harrier.ev after the first set of stunt challenges. He praised the electric SUV for its strength and reliability

He said the Harrier.ev proved its “go-anywhere” nature during the Elephant Rock challenge, where it handled steep climbs without trouble. In the newer task, the SUV again performed beyond expectations and completed each part of the challenge without strain

Feghali also mentioned the vehicle’s segment-leading torque, which offers instant and smooth power. According to him, this makes obstacles feel easier and shows the level of engineering behind the Harrier.ev. He believes it sets a new standard for electric SUVs in India

What This New Tata Motors–Red Bull India Collaboration Means

This partnership marks the beginning of a larger journey for both companies. TMPVL and Red Bull India plan to create more such action-packed challenges that highlight the performance of electric vehicles in new and exciting ways

Both brands are working toward the same vision—delivering strong, unforgettable experiences that combine technology, thrill, and clean mobility

The first stunt video featuring the Harrier.ev will be released soon on digital platforms, giving viewers a complete look at the SUV’s performance in these extreme conditions