Renault has revealed its new identity dealership, revamped showroom in chennai
Renault has unveiled its revamped Ambattur dealership near Chennai. This overhaul comes ahead of the car maker's plans to launch the next-gen Kiger, Triber, and also possibly the return of the Duster.
- Renault plans to refurbish nearly 100 dealerships across India to align with this new visual identity by 2026.
- The French automaker is preparing to launch three new models in India over the next year. This includes the updated Kiger, a new-generation Triber, and the highly anticipated third generation Duster.
- India became the first market to implement this new concept called new’RStore globally.
- Renault India currently has over 380 sales outlets and more than 450 service outlets.
The automaker has also introduced its New Visual Identity (NVI), which features a sleek black façade and a redesigned logo. The ‘R Store’ format brings a modern touch, placing car displays at the centre of the showroom, allowing customers to view vehicles from every angle.
Renault has been operating in India for over a decade and remains a key player in the budget and mid-range car segments. The dealership revamp signals Renault’s intent to stay competitive by enhancing customer engagement and dealership standards.
All the new Renault outlets in India will now be built using the new format alongside gradually revamping its existing dealerships. Renault is also revamping its dealerships in India as per the New Visual Identity (NVI). All the dealerships of Renault will now feature the company’s new logo in White over a Black façade.
The new brand identity aims to rejuvenate the company’s retail network in India for these upcoming products.
Renault has also announced its revamped 360-degree holistic approach to enhance customer experience with its new Disha CX digital initiative – that aims to offer a completely ‘Phygital’ experience to customers.
The digital initiative offers several front-end features, including a virtual assistant when a potential customer logs on to the company’s website, through to digital financing by virtue of a digital application that allows documentation and customer e-KYC online itself.
Speaking on the occasion, Venkatram M., Managing Director and Country CEO, Renault India, said, “The launch of the Ambattur dealership marks a pivotal moment in Renault’s journey in India. The fact that India became the first country to actualize the new’R store format reaffirms Renault’s India strategy. India is at the forefront of Renault’s global plans, and soon, the country will witness a completely revamped Renault, offering superior customer experience through acclaimed products, redefined sales experience and globally acclaimed aftersales services.”
Renault cars in India
Renault currently offers three cars in India, including the Renault Kwid hatchback, Renault Triber MPV and Renault Kiger sub-compact SUV.
- The Renault Kwid range starts at Rs 4.70 lakh with the RXE manual variant and goes up to Rs 5.95 lakh for the Climber variant with Easy-R AMT gearbox.
- The renault Triber range starts from Rs 5.99 lakh for the RXE manual variant and goes up all the way to Rs 8.74 lakh for the RXZ variant with the Easy-R AMT gearbox.
- The Kiger range starts from Rs 5.99 lakh for the Rxe manual variant and tops out at Rs 10.99 lakh for the RXZ variant with the turbocharged engine and X-Tronic CVT gearbox.
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