Was this article helpful?
Tata Motors has rolled out a fresh round of price hikes across most Curvv variants, effective immediately. The entry-level Smart MT petrol remains pegged at Rs. 10 Lakh (ex-showroom), but turbo-petrol and diesel options witness a Rs. 13,000 increase.
Buyers will now find the coupe-SUV’s price band stretching from Rs. 10 Lakh to Rs. 19.52 Lakh. This strategic revision aims to offset rising input costs while keeping Curvv competitive within its segment.
Despite the uptick, Curvv’s blend of style, tech, and performance still undercuts many rivals. Prospective customers should revisit budgets and financing plans ahead of their next dealership visit.
Tata Motors has applied the ex-showroom adjustment with no advance notice.
This revision reflects Mumbai ex-showroom pricing; state taxes and registration charges are extra. The move aligns with rising material, logistics, and localization costs that automakers face.
Updated sticker prices will be visible in dealer portals immediately, affecting ongoing bookings. Customers who booked before the hike will typically get pre-revision rates unless stipulated otherwise in their agreement.
Dealers may roll out targeted offers or accessories bundles to soften the impact. Watch for corporate or festive schemes that could restore pricing parity.
| Variant | Gearbox | Old Ex-Showroom | New Ex-Showroom | Hike |
|---|---|---|---|---|
| Pure Plus | 6MT | Rs 11.16 Lakh | Rs 11.29 Lakh | Rs 0.13 L |
| Creative S | 6MT | Rs 12.86 Lakh | Rs 12.99 Lakh | Rs 0.13 L |
| Pure Plus | 7-speed DCA | Rs 12.49 Lakh | Rs 12.66 Lakh | Rs 0.17 L |
| Creative Plus S | 7-speed DCA | Rs 15.19 Lakh | Rs 15.36 Lakh | Rs 0.17 L |
| Pure Plus (Diesel) | 6MT | Rs 12.66 Lakh | Rs 12.79 Lakh | Rs 0.13 L |
| Pure Plus (Diesel) | 7-speed DCA | Rs 14.16 Lakh | Rs 14.29 Lakh | Rs 0.13 L |
| Accomplished S | 6MT | Rs 14.86 Lakh | Rs 14.99 Lakh | Rs 0.13 L |
| Accomplished Plus A (Diesel) | 7-speed DCA | Rs 19.19 Lakh | Rs 19.32 Lakh | Rs 0.13 L |
These adjustments maintain consistent differentials between adjoining trims. Higher-end diesel DCAs still command a premium, thanks to stronger torque and smoother shifts.
The minor price spread ensures clear upsell pathways from base to top spec. Buyers eyeing the Creative Plus S should weigh the extra Rs. 17,000 against added kit and AWD-style aesthetics.
Entry-level pure petrol vs. diesel manuals now sit just Rs. 1.50 Lakh apart. For those preferring automatics, the steeper hike reflects DCA’s higher sourcing and calibration costs.
Tata Curvv offers three powertrains, each paired with manual or dual-clutch automatic gearboxes:
Every variant includes three drive modes—Eco, City, Sport—and regen-on-lift for DCAs. The 6-speed manual features short throws and a light clutch, suiting urban traffic. The 7-speed dual-clutch auto delivers swift, seamless shifts, ideal for expressway cruising.
With ride-select modes, Curvv adapts between comfort-biased and flat-cornering setups. Comparative rivals in the mid-SUV arena offer torque converters, but Curvv’s DCA edges them in shift speed. Fuel economy figures hover around 17 km/l for petrol DCAs and 21 km/l for diesels, based on internal tests.
Post-revision, Curvv’s ex-showroom band stretches from Rs. 10.00 Lakh to Rs. 19.52 Lakh:
This pricing lands Curvv at the lower threshold of midsize SUVs, yet with coupe-style flair. The segment’s average SUV commands Rs. 13–18 Lakh, giving Curvv a slight value edge.
Style-conscious buyers appreciate the fastback roofline and 18-inch alloys at mid-trim rates. Tech kit, like a 10.25-inch touchscreen with OTA updates, rivals premium peers.
Safety suite remains robust: six airbags, ESC, TPMS, and ADAS in higher grades. Financing options span 0 percent leasing to flexible EMI plans, making the new prices more palatable.
Customers should revisit their loan plans and insurance quotes to reflect revised on-road figures. Those eyeing corporate benefits or loyalty rebates may offset hikes through manufacturer promos.
Test-drive bookings remain crucial, especially to compare fuel costs across petrol and diesel ranges. Urban commuters might favor the 1.2 L petrol DCA for its drivability and low maintenance.
Diesel devotees should price in slightly higher cost per kilometer but stronger mid-range punch. Capping costs with extended warranties or service bundles could enhance ownership value.
CarOnPhone is your one-stop destination to see all upcoming cars, latest cars, released cars, and EV Cars, and compare Cars in all Car Brands. Stay tuned and follow us to update yourself on the automotive world.
Ex-showroom price
1199 cc
Manual
118.27 bhp
Tata 
