Tata Sierra Booking Started, Deliveries From January 15

Tata Motors has confirmed that bookings for the new Sierra are now live across India. This comes after the company announced prices for all variants including the top end trims. With the full price list now revealed, the booking phase officially begins

Deliveries of the midsize SUV will start from January 15, 2026. Early customers who place bookings first are expected to receive priority during the initial delivery phase

Launch Timeline And Market Entry Details

The new Tata Sierra was launched in India on November 25. With this launch Tata Motors has expanded its presence in the competitive C SUV segment. The Sierra sits above the Tata Curvv in the brand’s lineup and targets buyers looking for a feature rich and spacious SUV

The Sierra is Tata Motors’ second strong offering in this segment aimed at customers who want a balance of design, comfort, safety and performance

Tata Sierra Exterior Design And Styling Updates

The latest Sierra keeps the boxy shape that made the original model popular but it now features cleaner lines and a more modern look. The upright stance and strong shoulder lines give the SUV a solid road presence

A modern take on the classic three-quarter glass design includes:

• Flush glass surfaces
• A large panoramic sunroof
• A blacked-out roof finish

At the front, the Sierra gets a gloss-black fascia with connected LED daytime running lights, projector headlamps, and an illuminated Tata logo. Tata Motors states that these are the slimmest production headlamps in India, using a 17mm bi-LED module

The rear design includes a full-width LED light bar and a clamshell tailgate. This tailgate design is complex and required Tata to set up a dedicated manufacturing facility. Other highlights include flush door handles, roof rails, body cladding, and large 19-inch alloy wheels

The Sierra’s design has also received global recognition, winning the 2025 Red Dot Design Award

Tata Sierra Interior Design And Cabin Experience

Inside, the Sierra introduces Tata’s new Life Space interior concept. The focus is on comfort and a relaxed, lounge style feel

The dashboard features the TheatrePro triple screen setup, which includes:

• A 12.3-inch infotainment touchscreen
• A 12.3-inch passenger display
• A 10.25-inch digital instrument cluster

All three screens sit under one seamless glass panel

Built on Tata’s new ARGOS platform, the Sierra offers generous cabin space. A large panoramic sunroof measuring 1,525mm x 925mm adds to the airy feeling inside

Tata claims class-leading space with:

• 1,042 mm front headroom
• 1,004 mm second-row headroom
• 973 mm rear legroom
• 622 litres of boot space

Tata Sierra Engine And Powertrain Options

The new Sierra offers multiple powertrain choices to suit different needs

Petrol engine options include:

• A 1.5 litre TGDi Hyperion turbo-petrol engine producing 160 bhp and 255 Nm, paired with a 6 speed automatic
• A 1.5 litre naturally aspirated Revotron petrol engine with 106 bhp and 145 Nm, available with a 6 speed manual or a 7 speed dual-clutch automatic

Diesel option:

• A 1.5 litre Kyrojet diesel engine delivering 118 bhp and up to 280 Nm, offered with manual and automatic gearboxes

Tata Motors has also confirmed that an all-wheel-drive version will be launched at a later stage

Tata Sierra SUV Price Range And Variant Structure

The automaker has introduced a phase wise pricing strategy for the Sierra. Prices for the SUV range between Rs. 11.49 lakh and Rs. 21.49 lakh

Key Pricing Points:

• Six trims are available, covering a wide price band
• Entry-level variants focus on value and essentials
• Higher trims offer advanced features and stronger engines

This approach allows buyers to choose a variant that fits both budget and feature expectations

Features Offered On The Fully Loaded Variant

The top end Tata Sierra SUV comes packed with advanced features that meet current buyer expectations in this segment

Key Features Include:

• Level 2 Advanced Driver Assistance Systems, improving driving safety
• Connected car technology with real-time vehicle information
• Powered driver’s seat for added comfort
• Powered tailgate for easier access to the boot
• Modern alpine glass roof, inspired by the original Sierra design

These features position the Sierra as a tech-focused and comfort-oriented SUV

Rivals In The Mid-Size SUV Segment

The Tata Sierra enters a highly competitive segment and goes up against several well established models

Key Competitors Include:

• Hyundai Creta
• Kia Carens Clavis
• Maruti Victoris
• Maruti Grand Vitara
• Toyota Hyryder
• Honda Elevate
• MG Astor
• Skoda Kushaq
• Volkswagen Taigun

Despite tough competition, Tata Motors aims to stand out with strong pricing, safety features and modern design

Booking And Delivery Details

Tata Motors has officially opened bookings for the Sierra SUV allowing interested buyers to secure the model ahead of deliveries

Booking Information:

• Bookings are now open across India
• Booking amount is set at Rs. 21,000
• Reservations can be made at authorized Tata Motors dealerships
• Online booking options are also available

Delivery Timeline:

• Customer deliveries are scheduled to begin from January 15
• Deliveries will be carried out in a phase wise manner
• Early bookers are expected to receive priority based on variant and location availability

Buyers are advised to confirm delivery timelines with their local dealership, as schedules may vary depending on city, variant selection and stock availability