Tesla begins hiring in India, sends signal of entering EV market
- Tesla plans India entry with new job postings.
- Tesla advertised 13 positions on its website for various full-time roles based in Mumbai.
- India's EV market offers growth potential despite small size.
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American electric carmaker Tesla is slated to enter the Indian market and is hiring for various positions in the country, according to listings advertised on LinkedIn.
The hiring by Tesla in India comes close after the recent meeting of company founder and American tech billionaire Elon Musk with India’s Prime Minister Narendra Modi during the latter’s recent US visit.
The move aligns with the Indian government’s push for electric vehicle adoption and local manufacturing, supported by incentives under the Production-Linked Incentive (PLI) scheme.
The manufacturer of electric vehicles was on the hunt for individuals to fill 13 different positions, encompassing both customer service and back-end roles.
Tesla’s potential entry into India’s growing EV market comes amidst significant competition from domestic manufacturers like Tata Motors, Mahindra & Mahindra, and others.
What are the job positions?
These roles include service advisor, parts advisor, service technician, service manager, sales & customer support, store manager, sales & customer support, business operations analyst, customer support supervisor, customer support specialist, delivery operations specialist, order operations specialist, inside sales advisor, and consumer engagement manager. However, the timeline for starting sales in India remained unanswered.
India-Tesla On-and-off relationship
Tesla’s engagement with India has been on and off for years, primarily due to concerns over high import duties. However, India recently reduced the basic customs duty on high-end cars priced above $40,000 from 110% to 70%, a move that could facilitate Tesla’s entry.
Notably, Tesla’s advisor, The Asia Group (TAG), was among the attendees at a stakeholders’ meeting on the new EV policy, alongside representatives from Vietnam’s EV maker VinFast and leading Indian and global manufacturers, including Maruti Suzuki, Hyundai, Tata, Mahindra, Kia, Skoda Auto Volkswagen India, Renault, Mercedes-Benz, BMW, and Audi.
India’s EV Market: A Growing Opportunity for Tesla
India’s EV market remains in its early stages compared to China. India’s EV sales neared 100,000 units last year, this number is small compared to China, where 11 million EVs were sold in the same period. However, with the Indian government pushing for cleaner energy solutions and offering incentives for EV adoption, Tesla sees potential in the market.
Elon Musk's delayed India visit and future plans
Elon Musk’s planned visit to India in April last year, which was expected to include discussions on potential investments such as setting up a local manufacturing facility, was postponed due to pressing issues at Tesla, including workforce reductions and vehicle recalls in the US.
Possible Tesla India’s lineup:
- New Model 3: Comparable in size to say a BMW 3 Series, the Model 3 is offered in multiple variants including the Model 3 Long Range (designed to traverse longer distances) to Model 3 Performance All-Wheel Drive. The pricing (US) start from $29,990 (equivalent to Rs 26.07 Lakh) to $42,490 (Rs 36.94 Lakh).
- Cybertruck: India has huge demand for SUVs which make the Tesla Cybertruck a perfect option for EV tastebuds in the country. Cybertruck globally is also fairly popular model and has a long waiting period. The Cybertruck full change range stands at 320 miles (500+ kilometres), with a top speed of 130 mph (209 kilometres). Pricing for this electric SUV start at $79,990 (69.54 Lakh).
- Model S/Model S Plaid: The ultra-high performance saloon from Tesla with supercar beating performance with its tri motor and AWD configuration (in Model S Plaid). Priced from $73,490 priced up to $88,490 (76.93 Lakh).
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