Toyota Launches Special Navratri Offers With GST 2.0 Benefits in Western India

Festive seasons in India always bring exciting offers in the automobile industry and Navratri is one of the most important times of the year for buyers. Keeping this in mind, Toyota Kirloskar Motor has announced a new set of festive benefits for its customers. These offers are not only linked with Navratri celebrations but also combine the advantages of the upcoming GST 2.0 rate cuts.

The campaign, which Toyota has named “Buy Now and Pay in 2026”, is specially designed for customers in the western region of India. It covers the states of Maharashtra, Gujarat, Madhya Pradesh, and Goa. The scheme is valid only until 30 September 2025, making it a limited-time opportunity for car buyers.

What Makes This Offer Special?

The highlight of the campaign is that it merges GST 2.0 relief with attractive festive finance options. Toyota has ensured that buyers do not have to choose between GST-linked savings and festive deals — instead, they get both.

Here are the major features:

• Benefits up to Rs. 1 lakh on select models.
• Three-month EMI holiday with ultra-low payments until December 2025.
• Regular EMIs start in January 2026, giving buyers financial flexibility.
• Complimentary service packages and warranty extensions.
• Exclusive offers for corporate employees and defence personnel.

GST 2.0 Relief Passed On

The GST Council has announced a new uniform tax rate for cars, effective from 22 September 2025. Under this new system, buyers will save more on their purchases. Toyota has decided to pass on the complete benefit of GST reduction to its customers right away, combining it with festive schemes to make the deal even more appealing.

This move is expected to:

• Increase sales during Navratri.
• Make Toyota vehicles more competitive in pricing.
• Help customers plan big purchases in an affordable way.

“Buy Now and Pay in 2026” Explained

The name of the scheme itself makes the finance plan clear. Buyers can take delivery of their car during Navratri 2025 but pay very little until the end of the year.

• From September to December 2025: Customers pay only Rs. 99 per month.
• From January 2026 onwards: Regular EMIs begin as per the finance plan chosen.

This structure is designed to give relief during the festive months when household expenses are already high. It also allows new buyers to plan their budgets better.  

Cars Covered Under The Offer

Toyota has rolled out these benefits across some of its most popular models in the Indian market. The list includes:

1. Urban Cruiser Hyryder – A hybrid SUV that appeals to eco-conscious customers looking for efficiency and performance.
2. Toyota Glanza – A practical and premium hatchback that is popular among city buyers.
3. Toyota Taisor – A compact SUV aimed at young buyers and small families.

By covering different segments like hatchbacks and SUVs, Toyota ensures that a wide range of customers can make use of these festive offers.

Extra Benefits For Customers

Along with GST relief and finance support, Toyota has added several additional perks to attract buyers:

• Five complimentary service sessions to reduce maintenance costs in the initial years.
• Five-year extended warranty to ensure long-term peace of mind.
• Corporate bonuses for employees working in specific sectors.
• Special exchange offers for customers looking to trade in their old vehicles.
• Exclusive benefits for defence personnel as a mark of respect and appreciation.

These add-ons make the festive package more comprehensive and valuable for different categories of buyers.

Why Western India?

Toyota has rolled out this festive scheme only in Maharashtra, Gujarat, Madhya Pradesh, and Goa. These regions are among the most important automobile markets in the country. Navratri is celebrated in a grand way here, and car sales generally see a sharp rise during this time.

By focusing on western India, Toyota aims to:

• Maximise festive sales in a high-demand market.
• Offer region-specific deals that match cultural buying patterns.
• Test the success of such combined GST and festive offers before rolling them out to other regions.

How This Impacts Buyers

For customers, this scheme means much more than just a discount. It reduces the overall financial burden in multiple ways:

1. Immediate GST benefit makes the cars cheaper.
2. Festive cash and exchange offers add extra savings.
3. EMI holiday ensures no heavy payments until 2026.
4. Free services and extended warranty reduce ownership costs.
5. Special bonuses for professionals and defence personnel offer extra value.

This makes it one of the most customer-friendly offers rolled out by any carmaker during the Navratri season.

Automobile Industry Outlook

The Indian automobile industry often sees a major jump in sales during Navratri and Diwali. With GST 2.0 also coming into effect around the same time, industry experts expect sales to grow even faster this year. Toyota’s combined approach is likely to influence other carmakers to follow a similar path.

• Analysts predict a double-digit growth in car bookings during September and October 2025.
• Customers are expected to take advantage of both tax cuts and festive schemes.
• Automakers will likely compete with each other by launching similar finance-friendly campaigns.

Toyota Kirloskar Motor’s new “Buy Now and Pay in 2026” campaign is a smart combination of festive offers and GST 2.0 benefits. Customers in Maharashtra, Gujarat, Madhya Pradesh, and Goa now have a chance to purchase cars like the Urban Cruiser Hyryder, Glanza, and Taisor with total benefits of up to Rs. 1 lakh.

With EMI holidays, free services, extended warranties, and exclusive bonuses, the scheme covers almost every need of modern buyers. As Navratri is considered an auspicious time for new beginnings, this offer is expected to attract strong demand and give a major boost to Toyota’s sales in western India.