{"id":16693,"date":"2024-11-20T15:32:46","date_gmt":"2024-11-20T10:02:46","guid":{"rendered":"https:\/\/caronphone.com\/blog\/?p=16693"},"modified":"2025-03-12T15:00:19","modified_gmt":"2025-03-12T09:30:19","slug":"jaguar-unveils-new-logo","status":"publish","type":"post","link":"https:\/\/caronphone.com\/news\/jaguar-unveils-new-logo\/","title":{"rendered":"Jaguar unveils new logo"},"content":{"rendered":"\t\t
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\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"Jaguar\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t\t\t\t\t\tLuxury car manufacturer Jaguar <\/a>has unveiled a new logo and branding ahead of its relaunch as an electric – only brand.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t\t\t\t\t\tThe company’s new logo consists of gold custom-font letters that spell out Jaguar <\/a>in lowercase, except for the G and U, which the company claims demonstrates the \u201cunexpected by seamlessly blending upper and lowercase characters in visual harmony.\u201d\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"Jaguar\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t\t\t\t\t\tThe pouncing cat logo, called the \u201cleaper,\u201d has also been changed. The company says the new logo is a \u201cpowerful celebration of modernism.\u201d\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t\t\t\t\t\tThe British vehicle maker, owned by Tata Motors<\/a>, will launch three new electric cars in 2026, having taken new cars off sale more than a year ago to focus on reinventing the brand.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t\t\t\t\t\tManaging director Rawdon Glover said taking new cars off sale was “intentional” as it looked to create a barrier between the old models and the new Jaguar <\/a>vehicles.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t\t\t\t\t\t“We need to change people’s perceptions of what Jaguar stands for,” he said.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t\t\t\t\t\t“And that’s not a straightforward, easy thing to do. So having a fire break in between old and new is, actually, very helpful.”\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"Jaguar\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t\t\t\t\t\tJaguar\u2019s Chief Creative Officer, Professor Gerry McGovern, describes this rebranding as a return to the brand\u2019s roots, with an eye fixed on the future. \u201cThis is a reimagining that recaptures the essence of Jaguar, returning it to the values that once made it so loved but making it relevant for a contemporary audience,\u201d he said. \u201cWe are creating Jaguar for the future, restoring its status as a brand that enriches the lives of our clients and the Jaguar community.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t\t\t\t\t\tMeanwhile, Managing Director Rawdon Glover called the transformation a \u201ccomplete reset,\u201d adding that the team had to be \u201cfearless\u201d in its execution.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t
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