{"id":18363,"date":"2024-12-09T16:00:11","date_gmt":"2024-12-09T10:30:11","guid":{"rendered":"https:\/\/caronphone.com\/blog\/?p=18363"},"modified":"2025-03-12T14:59:48","modified_gmt":"2025-03-12T09:29:48","slug":"mahindra-be-6e-temporarily-renamed-to-be-6","status":"publish","type":"post","link":"https:\/\/caronphone.com\/news\/mahindra-be-6e-temporarily-renamed-to-be-6\/","title":{"rendered":"Mahindra BE 6e temporarily renamed to BE 6"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"18363\" class=\"elementor elementor-18363\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-35c1626b elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"35c1626b\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-140d76be\" data-id=\"140d76be\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-233c886 elementor-widget elementor-widget-image\" data-id=\"233c886\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1440\" height=\"720\" src=\"https:\/\/caronphone.com\/news\/wp-content\/uploads\/Cover-Image-1-14.jpg\" class=\"attachment-full size-full wp-image-18373\" alt=\"Mahindra BE 6e temporarily renamed to BE 6\" srcset=\"https:\/\/caronphone.com\/news\/wp-content\/uploads\/Cover-Image-1-14.jpg 1440w, https:\/\/caronphone.com\/news\/wp-content\/uploads\/Cover-Image-1-14-300x150.jpg 300w, https:\/\/caronphone.com\/news\/wp-content\/uploads\/Cover-Image-1-14-1024x512.jpg 1024w, https:\/\/caronphone.com\/news\/wp-content\/uploads\/Cover-Image-1-14-768x384.jpg 768w\" sizes=\"(max-width: 1440px) 100vw, 1440px\" title=\"\">\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-76a45f0b elementor-widget elementor-widget-text-editor\" data-id=\"76a45f0b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.caronphone.com\/mahindra-cars\">Mahindra <\/a>has announced that it has decided to rename its new electric vehicle (EV) brand &#8216;<a href=\"https:\/\/www.caronphone.com\/mahindra-cars\/be-6\">BE 6<\/a>&#8216; but noted that it will continue to vigorously contest IndiGo&#8217;s trademark &#8216;BE 6e&#8217; in court.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1617b34 elementor-widget elementor-widget-text-editor\" data-id=\"1617b34\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tThe automaker announced this move, followed by a lawsuit filed by Interglobe Aviation Limited, the parent company of IndiGo, against the use of &#8216;6e&#8217; in Mahindra&#8217;s new EV, Be 6e. Until the legal dispute concludes, Mahindra will market the electric SUV under the <a href=\"https:\/\/www.mahindraelectricsuv.com\/esuv\/be-6e\/MBE6.html\" rel=\"nofollow noopener\" target=\"_blank\">BE 6<\/a> nameplate.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-055e15c elementor-widget elementor-widget-text-editor\" data-id=\"055e15c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.mahindra.com\/\" rel=\"nofollow noopener\" target=\"_blank\">Mahindra<\/a> revealed its electric-origin SUVs, the BE 6e and the <a href=\"https:\/\/www.caronphone.com\/mahindra-cars\/xev-9e\">XEV 9e<\/a>, on November 26. The Indian automaker had applied for trademark registration under class 12 (vehicles) for the BE 6e as part of its electric-origin SUV portfolio.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0398471 elementor-widget elementor-widget-text-editor\" data-id=\"0398471\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tThe automaker has said it will contest the brand rights of BE 6e against IndiGo in court.  \t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1e3dac3 elementor-widget elementor-widget-text-editor\" data-id=\"1e3dac3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/en.wikipedia.org\/wiki\/Mahindra_%26_Mahindra\" rel=\"nofollow noopener\" target=\"_blank\">Mahindra<\/a> responded that its mark is &#8220;BE 6e,&#8221; not the standalone &#8220;6E.&#8221;\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-57e237b elementor-widget elementor-widget-text-editor\" data-id=\"57e237b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t&#8220;We believe it differs fundamentally from IndiGo&#8217;s &#8220;6E,&#8221; which represents an airline, eliminating any risk of confusion. The distinct styling further emphasizes its uniqueness. Our registration application is for an entirely different industry sector and product and hence does not see any conflict,&#8221; said Mahindra in a statement.  \t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t    <div id=\"ad-1779426252-OLIzXs-container\"\r\n         class=\"comman-ads-container\"\r\n         style=\"position: relative; width: 100%; max-width: 970px; min-height: 50px; margin: 10px auto; display: flex; justify-content: center; align-items: center; overflow: hidden;\">\r\n\r\n        <!-- Loader -->\r\n        <div class=\"comman-ads-loader\" style=\"position: absolute; top:0; left:0; width:100%; height:100%; display:flex; align-items:center; justify-content:center; z-index:2;flex-direction: column;\">\r\n            <div style=\"width:32px; height:32px; border:3px solid #e5e7eb; border-top:3px solid #9ca3af; border-radius:50%; animation: spin 1s linear infinite;\"><\/div>\r\n            <span style=\"background-color: white;border: 1px solid #d1d5db;border-radius: 4px;padding: 2px 8px;font-size: 9px;color: #6b7280;font-weight: 600;letter-spacing: 1px;text-transform: uppercase;\">AD<\/span>\r\n        <\/div>\r\n\r\n        <!-- AdSense Ad -->\r\n        <ins class=\"adsbygoogle\"\r\n             id=\"ad-1779426252-OLIzXs\"\r\n             style=\"display:inline-block; 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but noted that [&hellip;]<\/p>\n","protected":false},"author":8,"featured_media":18372,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""}},"footnotes":""},"categories":[11,19],"tags":[],"class_list":["post-18363","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-all","category-popular-news"],"acf":[],"_links":{"self":[{"href":"https:\/\/caronphone.com\/news\/wp-json\/wp\/v2\/posts\/18363","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/caronphone.com\/news\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/caronphone.com\/news\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/caronphone.com\/news\/wp-json\/wp\/v2\/users\/8"}],"replies":[{"embeddable":true,"href":"https:\/\/caronphone.com\/news\/wp-json\/wp\/v2\/comments?post=18363"}],"version-history":[{"count":0,"href":"https:\/\/caronphone.com\/news\/wp-json\/wp\/v2\/posts\/18363\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/caronphone.com\/news\/wp-json\/wp\/v2\/media\/18372"}],"wp:attachment":[{"href":"https:\/\/caronphone.com\/news\/wp-json\/wp\/v2\/media?parent=18363"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/caronphone.com\/news\/wp-json\/wp\/v2\/categories?post=18363"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/caronphone.com\/news\/wp-json\/wp\/v2\/tags?post=18363"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}