{"id":39391,"date":"2025-05-23T12:14:43","date_gmt":"2025-05-23T06:44:43","guid":{"rendered":"https:\/\/caronphone.com\/news\/?p=39391"},"modified":"2025-05-23T17:39:07","modified_gmt":"2025-05-23T12:09:07","slug":"tata-motors-planning-for-yet-another-affordable-ev","status":"publish","type":"post","link":"https:\/\/caronphone.com\/news\/tata-motors-planning-for-yet-another-affordable-ev\/","title":{"rendered":"Tata Motors planning for yet another affordable EV"},"content":{"rendered":"\t\t
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\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"Tata\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t\t\t\t\t\tTata Motors<\/a> is readying an EV in the mid-price segment of \u20b98\u201311 lakh, expanding its place in India\u2019s rising EV market. The company\u2019s Punch.ev<\/a> and Tiago.ev models are already among the leading EVs for passenger use.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Brand<\/th>EV Models Under \u20b911L<\/th>Key Models<\/th>Market Share in India (2025)<\/th>Strategy Angle<\/th>\n<\/tr>\n<\/thead>\n
Tata Motors<\/td>2 (Tiago.ev,\u00a0Punch.ev)<\/td>Curvv.ev,\u00a0Altroz\u00a0(pending)<\/td>76% (affordable EVs)<\/td>Focused affordability<\/td>\n<\/tr>\n
MG Motor<\/td>1 (Comet EV)<\/td>ZS EV<\/td>7%<\/td>Youth-centric design<\/td>\n<\/tr>\n
Mahindra<\/td>0<\/td>XUV400, Born EVs (premium range)<\/td>5%<\/td>SUV dominance<\/td>\n<\/tr>\n
Hyundai<\/td>0<\/td>Ioniq 5, Kona EV<\/td>6%<\/td>Tech luxury<\/td>\n<\/tr>\n
Maruti Suzuki<\/td>1 (eVX\u00a0concept)<\/td>Still under development<\/td>3%<\/td>Late entry<\/td>\n<\/tr>\n<\/tbody>\n<\/table><\/div><\/div>\n<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t\t\t\t\t\tAt the same time, plans for the Altroz EV which have been on the drawing board for a few years now, have been delayed. Tata Motors believes it needs to see greater stability in the market and identify its place in its existing EV portfolio before making a decision. \t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t\t\t\t\t\t\u201cWe have two products in the \u20b98\u201311 lakh range where the Altroz EV was supposed to be,\u201d added Vivek Srivatsa, Chief Commercial Officer of Tata Passenger Electric Mobility. \u201cWe will wait for the right time when there is a proper role for the Altroz in the portfolio and also for the EV category to stabilise.\u201d \t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Cost of electric vehicles (EVs) affects their launch schedules <\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t\t\t\t\t\tAccording to industry leaders, cheaper battery components and vehicle parts are moving the cost trends in the EV business. After drawing up its EV plans in 2020\u201321, Tata Motors needed to update them because the price drops in this segment were happening sooner than expected. \t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t\t\t\t\t\t\u201cPrice erosion has taken place much faster than anticipated. Hence, we don\u2019t want to rush in and create more confusion in the category,\u201d Srivatsa said. \t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t\t\t\t\t\tFive electric cars from Tata are on the market in India, with the Tiago.ev<\/a> starting at \u20b97.99 lakh and the Curvv.ev<\/a> costing \u20b917.49 lakh. Under \u20b911 lakh, the Punch.ev is its second EV to be introduced in the market.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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New ICE Altroz is now on the market <\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t\t\t\t\t\tWhile there is still no word on Tata Motors\u2019 plans for an electric\u00a0<\/span>Altroz<\/span>, they did launch a newly improved gas-fueled version on Thursday, offering customers a choice of petrol, diesel and CNG options. Prices start for the base model at \u20b96.89 lakh (ex-showroom).<\/span><\/span>\u00a0<\/span>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t\t\t\t\t\tThe Altroz<\/a> has been launched in the premium hatchback market where the Maruti Suzuki Baleno<\/a> and Hyundai i20<\/a> are the well-known models. This segment produces over 30,000 units each month but Tata\u2019s share in the market has dropped from 25% to 12% over those two years. The company intends to regain about 30% of the total market share with what the updates have to offer.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t\t\t\t\t\t\u201cThe hatchback segment will stabilize at around 20% of the industry\u2019s volume and within that, the premium hatchback segment will grow to close to 50%. Volume growth is not there, but the segment will stabilize,\u201d he said. \t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Company\u2019s strategy for EVs mainly concentrates on making them affordable <\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t\t\t\t\t\tThe company is still focusing on making EVs available to more middle-income people in India. Concentrating on fair prices and useful driving ranges has helped the company lead the EV market in the country by how many vehicles they sell. \t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t\t\t\t\t\tTata is also working with Tata Power to build more than 3,000 fast charging stations in a combination of urban and semi-urban areas. \t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t\t\t\t\t\tWith other car companies like MG Motor<\/a>, Mahindra<\/a> and Hyundai<\/a> rising in the EV market<\/a>, Tata<\/a> avoids rushing new EVs to maintain direction and build a reliable brand.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t\t\t\t\t\tTata Motors has not revealed the exact date for its upcoming affordable EV or the Altroz EV, instead saying it will watch market trends before giving any more details. \t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t
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