Audi to change its naming structure, scraps odds-and-evens naming strategy to split electric from combustion models
05 Feb 2025, 05:05 PM
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Audi has announced that it will scrap its plans to name its electric cars with even numbers and its combustion and PHEV models with odd numbers.
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- Differentiation according to size and positioning independent of powertrain type
- Marco Schubert, board member for sales and marketing: “We are providing intuitive orientation for all customers worldwide”
The luxury carmaker announced the plan in a press release stating plans to “[heighten] clarity for customers through global standardization of model names, it was abandoning this approach following feedback from customers and dealerships.
Instead, the automaker will revert to its original naming strategy, in which the number in the name reflects only the model’s size or position in the lineup.
Audi says it’s A and Q lettering will still apply to formally separate its conventional cars from its SUVs, and it will still termed as the particular bodystyle with Sportback, Saloon or Avant – should it be required. S and RS shall also remain as per current convention.
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“This decision is the result of intensive discussions and also follows the wishes of our customers as well as feedback from our international dealers,” says Marco Schubert, Member of the Board of Management for Sales and Marketing at AUDI AG. “Our nomenclature now provides all customers worldwide with an intuitive orientation in our portfolio. We choose the names of our models in a way that reveals size and positioning at first glance.”
Going forward, the global alphanumeric model name will consist of one or more letters and a number. The letters A and Q continue to signify the distinction between low-floor and high-floor vehicles. The numbers – currently from one to eight – enable a clear classification independent of the type of powertrain. As a result, the previous distinction between different drivetrain technologies according to even and odd model numbers no longer applies.
Moreover, Audi has no plans to change the current names for existing models. This new-old nomenclature only applies to new models, and Audi says that it has no retroactive name changes planned for cars like the new A5 launched under the confounding old-new naming system.
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