JSW MG Motor India introduces Green Pretreatment Line, Cuts 1,800 Tons Of Carbon Emissions

Akash Patil

27 Feb 2025, 01:10 PM

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JSW MG Motor India becomes the first Original Equipment Manufacturer (OEM) to implement a Green Pretreatment line in their Paint Shop.

The milestone was achieved through the implementation of ambient temperature phosphate (at 38°C) developed by PPG Asian Paints in its Pretreatment Electrodeposition (PT-ED) line, marking a departure from traditional methods that operate between 42 ~ 50°C.

The ambient temperature phosphate technology adopted by JSW MG Motor India brings multiple advantages, making the production process more efficient and sustainable.

The new system significantly lowers energy consumption, reducing carbon emissions by approximately 1,800 tons per year compared to traditional methods that operate at 42–50°C.

In addition to the environmental benefits, the new technology improves overall process efficiency by simplifying operations. The system also minimizes maintenance needs, contributing to long-term operational savings.

Deputy Managing Director of JSW MG Motor India, Biju Balendran, emphasized the company’s ethos, stating, “At JSW MG Motor India, sustainability isn’t just a corporate mandate; it’s embedded in our philosophy and drives our innovation. This new PT-ED line showcases that spirit of innovation, allowing us to enhance our green manufacturing process vision and set a new industry benchmark for sustainable practices. Through strong partnerships like the one with PPG Asian Paints, and our shared vision for a sustainable future, we’ve significantly reduced carbon emissions since 2022. We’re committed to continuing our work towards addressing environmental challenges.”

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Expanding carbon reduction efforts since 2022

JSW MG Motor India was one of the world’s first automotive brand to adopt ULTRAX Degreaser, a liquid alkaline degreasing cleaner developed by PPG Asian Paints.

In 2022, JSW MG Motor India adopted ULTRAX Degreaser, a liquid alkaline degreasing cleaner developed by PPG Asian Paints. This, along with the implementation of High throw Low Cure Cathodic Electro Coating Paint, resulted in a CO2 reduction of 787 tons per annum.

Additionally, the company conserved energy & fuel through Low-Temperature Phosphate (VERSABOND) and High Throw Low Cure Cathodic Electro Coating Paint, leading to a CO2 reduction of 325 tons/annum and approximately 388 tons/annum, respectively. With all the above initiatives, overall, 47% reduction in carbon emissions has been achieved.

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