Mercedes-Benz expands South India network with 3 new outlets

Akash Patil

21 Apr 2025, 11:42 AM

4.2K

Mercedes-Benz has the largest luxury network, with over 100 luxury touchpoints spread across more than 50 cities.

Germany luxury car manufacturer Mercedes-Benz has launched three new showrooms in South India, with two located in Hyderabad and one in Bengaluru.

The three new outlets ensure that Mercedes-Benz patrons have ease of access to their cherished products and benchmark services.

Notably, All three new showrooms offer both car sales and maintenance services. They are equipped with eight screens for customers to independently explore car details. The company stated that these new service centres are intended to meet its high standards of after-sales support while offering a more convenient and personalized experience to its customers.

Mercedes-Benz is now present in 50+ cities across India with a strong network of over 125+ touchpoints. The latest expansion is part of the company’s ‘Go to Customer’ strategy, aimed at bringing services closer to customers in both established and emerging markets.

The German automobile manufacturer aims to invest Rs 450 crore in India over the next three years, and aims to launch 20 new touch-points by the end of this year alone.

“We are delighted to inaugurate 3 state-of-the-art luxury facilities in Bengaluru and Hyderabad, reaffirming our commitment to delivering the best customer experience and deepening our presence in these key markets. These modern facilities reflect Mercedes-Benz’s vision of offering a world-class luxury retail experience, backed by digital innovation, modern luxury design, and personalized customer consultation.

We continue to invest in our luxury retail experience, with sharp focus on elevating customer experiences by creating new standards in luxury automotive retail. We are creating desire for the brand not only in emerging markets, but also in key metropolises like Bengaluru and Hyderabad, where Mercedes-Benz has a strong brand presence.”

Santosh Iyer, Managing Director & CEO, Mercedes-Benz India.

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Mercedes-Benz India new-launches

The luxury car maker plans to unveil at least eight new models in 2025. Mercedes-Benz India also plans to launch its much-awaited model ‘AMG GLE 53 Coupe‘ by Q2 this year.

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