Maruti Suzuki NEXA Celebrates 9 Years with 27 Lakh Cars Sold in India
25 Jul 2024, 05:36 PM
Maruti Suzuki’s premium retail channel NEXA was launched in 2015, its first model was the now-discontinued S-Cross, launched on August 5, 2015.
In 2022, Maruti Suzuki introduced the new Grand Vitara. A year later, three more models were added to the Nexa range – Fronx, Jimny and the Invicto.
According to Maruti Suzuki, the Nexa premium retail channel was conceptualised “to offer customers a global automotive retail experience, characterised by innovative technology, unmatched hospitality, and relentless customer-centricity.”
New Delhi: Launched in 2015 with the philosophy of catering to seekers of the ‘new’, NEXA completed nine successful years in India. This premium retail channel was conceptualized to offer customers a global automotive retail experience, characterized by innovative technology, unmatched hospitality, and relentless customer-centricity. Spreading the joy of mobility to over 2.7 million customers, NEXA has emerged as one of the fastest growing car retail brands in the country. In addition to this, NEXA is also a key growth driver for Maruti Suzuki, accounting for 31.88% of the carmaker’s overall passenger vehicle sales. This underscores the pivotal role played by NEXA in the success of Maruti Suzuki.
Maruti Suzuki Nexa currently has 498 showrooms across 300+ cities.
Commenting on this occasion, Mr. Partho Banerjee, Senior Executive Officer, Marketing & Sales, Maruti Suzuki India Limited, noted, “Driven by the philosophy of ‘Create. Inspire’, NEXA is more than just a retail channel for us. It has excelled in spreading the joy of mobility to more than 2.7 million customers. With 498 retail channels across the country, NEXA has been successful in appealing to customers even in non-urban centres, where we are witnessing a growing demand for premium products. Each model in the NEXA portfolio is meticulously designed to resonate with the dynamic lifestyles and preferences of today’s discerning consumers who seek vehicles that blend advanced features and technology with reliability. The addition of models such as the Grand Vitara, Fronx, Jimny, and Invicto has further enriched our lineup, providing customers with more choices that offer incredible value for money.”
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