Audi India has introduced a new pop-up store in Kanpur. The German automaker has been spreading its roots in India for quite a long time.
This temporary setup aims to offer a premium and engaging experience for potential buyers. Moreover, the store presents a single car display, a curated collection of genuine Audi merchandise and accessories, and digital tools that allow visitors to configure vehicles and compare features in real-time.
Through personalized consultations and digital engagement, Audi India wants to ideally position itself for an influx of luxury vehicles into new cities such as Kanpur.
Apart from this, the space also includes some top elements for customers’s comfort such as a lounge, refreshment counter, seating area, and consultation area among other facilities.
This initiative fits into Audi’s overall view of keeping pace with changing market dynamics and hence customizing luxury experiences to aspirational buyers. The pop-up store is aimed at boosting brand visibility, generating leads, and facilitating sales.
Balbir Singh Dhillon, Head, Audi India, said, “The Kanpur pop-up store reflects Audi’s commitment to human-centricity and enhanced customer engagement. Uttar Pradesh remains a key market, with luxury car demand growing substantially, especially in cities like Kanpur. The pop-up format allows us to engage directly with customers in the region who value discretion but seek cutting-edge access. We are confident that pop-up store at Kanpur will be well received by our discerning customers and luxury car enthusiasts.”
Gautam Garg, Dealer Principal, Audi Lucknow, said, “We have been proudly associated with Audi in Uttar Pradesh for over a decade and have witnessed growing demand for luxury automobiles in this region. This intimate pop-up format enables us to provide highly personalised consultations and immersive experiences that align perfectly with the expectations of our sophisticated clientele. The digital tools and consultation-focused approach reflect Audi’s commitment to elevating the customer journey beyond traditional retail experiences.”
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204 bhp
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