Audi India signs Neeraj Chopra as its brand ambassador, Gold medal meets luxury

Akash Patil

26 May 2025, 06:21 PM

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Summary is AI-generated, newsroom-reviewed

Luxury carmaker Audi has partnered with double-olympic medalist javelin thrower Neeraj Chopra.
The collabration will strengthen Audi’s connect with India’s youth and sports enthusiasts, enhancing brand prestige.

Olympic gold medalist Neeraj Chopra has been announced as the new brand ambassador of Audi India.

The collaboration unites two icons known for their precision, high performance, and progressive mindset. The announcement was made by JSW Sports, the sports division of the JSW Group.

As Audi continues to strengthen its brand presence in India by aligning with changemakers and icons, this partnership with Neeraj Chopra sets a new benchmark

Expressing his enthusiasm, Neeraj Chopra said, “I’ve always admired Audi – not just for the cars, but for what the brand stands for. As an athlete, these values resonate deeply with me. Whether it’s on the field or in life, the pursuit of excellence never stops. I’m excited to join the Audi family and represent a brand that inspires forward motion in everything it does.”

The partnership also reflects Audi’s broader strategy of aligning with individuals who champion innovation, resilience, and evolution.

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Official Statement

Balbir Singh Dhillon, Head, Audi India, said, “At Audi, we stand for those who push boundaries – those who are not just defined by performance, but by the relentless pursuit of excellence. Neeraj Chopra is the embodiment of that spirit. Determined and iconic, his journey from ambition to achievement mirrors Audi’s progressive DNA. His focus, speed, and unmatched performance make him a natural extension of our brand – a symbol of what it means to lead, not follow.”

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