Mahindra To Auction Serial No. 1 Thar Roxx, Registration Begins

Akash Patil

13 Sep 2024, 06:34 PM

2 Mins read

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Mahindra & Mahindra has announced that the first-ever Thar Roxx will be auctioned, and the proceeds from the highest bid will be donated to a social cause.

The bidding process will take place between September 15 and September 16.

The first customer unit of the Thar Roxx will have VIN 0001 insignia on it.

Notably, in 2020, the 3-door version of the Thar was also auctioned for Rs 1.11 crore.

The first of ‘THE’ SUVs from Mahindra, the Thar ROXX, with the distinguished VIN 0001, will also feature a badge bearing Mr. Anand Mahindra’s personal signature, offering collectors and enthusiasts a rare piece of Mahindra’s legacy. The winner of the auction will take home the AX7L Diesel Automatic 4×4 Thar ROXX in the color of their choice from seven striking options: Deep Forest, Everest White, Tango Red, Battleship Grey, Nebula Blue, Burnt Sienna, or Stealth Black.

The online auction is being conducted by Mahindra First Choice Wheels (MFCW) and hosted on the carandbike.com auction platform. Registrations, which will be conducted online, are open to everyone, and prospective bidders will be required to submit a refundable caution deposit. The entire bidding process will be overseen by Ernst & Young.

The proceeds from the auction may be donated to any recognized not-for-profit organization of winner’s choice. Alternatively, the winner may choose one of the following not-for-profit organizations: Naandi Foundation (Empowering Girls and Women), BAIF Development Research Foundation (Watershed and Rural Livelihood Development), Watershed Organization Trust (Integrated Water Resource Management and Agriculture), or UNITED WAY MUMBAI (Promoting Road Safety).

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