Mercedes-Benz reports sales of 18,928 units in FY24-25, retains top spot

Mercedes-Benz India has achieved its best-ever fiscal performance in FY 2024-25, retailing 18,928 vehicles, marking a 4% year-on-year growth.

The German luxury carmaker’s success is largely attributed to strong demand for its top-end luxury models and electric vehicles (EVs), which saw a remarkable 51% growth in sales during the same period.

Managing Director and CEO Santosh Iyer highlighted that the recent RBI rate cut is expected to stimulate demand further, as the majority of car purchases are financed.

On the other hand, the entry luxury segment saw a sharp 28 per cent decline in the first quarter of 2025. This dip was primarily attributed to weakened demand in the entry-level luxury segment, which continues to face stiff competition and a highly price-sensitive customer base.

Mercedes-Benz’s high-end models performed exceptionally well. The top-end luxury range, which includes cars like the S-Class, Mercedes-Maybach, EQS SUV, and AMG models, saw a 34 per cent increase in sales.

These premium vehicles now make up more than one-fourth of the brand’s total sales in India, the carmaker said.

Mercedes-Benz’s EV sales jumped by 51 per cent in FY25, with battery-powered models now accounting for 7 per cent of total sales.

The locally assembled EQS SUV emerged as the top-selling electric car for the company. In the first quarter of 2025 alone, electric vehicle sales accounted for 8 per cent of the total.

Whereas, the company’s core models, such as the C-Class, GLC, GLE, and the long-wheelbase E-Class, continued to do well.

The LWB E-Class retained its title as India’s best-selling luxury car, especially with the addition of the new E 450 variant.

Mercedes-Benz says it is committed to offering feature-rich and high-quality vehicles instead of compromising on features to boost volumes in the competitive lower-end market.