MG’s Premium Push: 14 Tech-Focused Dealerships Set to Open by September 2025

Amit Singh

14 Jul 2025, 03:43 PM

2 Mins read

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Expansion To Boost Premium Customer Experience Nationwide

MG Motor India is set to expand its premium retail network with the launch of 14 new MG Select dealerships by September 2025. This strategic move focuses on enhancing brand presence and offering an elevated buying experience for urban and tech-savvy customers.

What Are MG Select Dealerships?

MG Select dealerships are premium showroom formats. These outlets are different from standard dealerships in terms of design, technology and services. The aim is to attract new-age buyers with modern tastes and higher expectations.

Key Highlights Of The Expansion

Total of 14 Dealerships: These showrooms will open across major Indian cities by September 2025.
Focus On Urban Hubs: Metro cities and high-demand zones are being prioritized for better brand visibility.
Premium Format: Designed to provide a richer in-store experience with modern architecture and digital integration.
Faster Delivery and Service: Select outlets are expected to offer quick delivery options and dedicated service bays.

Customer-Centric Experience

MG Select stores are created to deliver a tech-enabled and customer-first experience.

Digital Screens and Interactive Displays: Customers can explore vehicle features via touch-enabled displays.
Customized Configurators: Shoppers can view various variants, colors and accessories virtually.
Quick Test Drive Access: Instant booking and faster on-site test drives are part of the offering.

Why This Expansion Matters

This move is seen as a part of MG Motor’s strategy to solidify its position in India’s growing automobile market. With increasing interest in premium passenger vehicles, such showroom upgrades cater to rising customer expectations.

Automobile Retail Trends: The market is witnessing a shift from standard showrooms to tech-integrated spaces that enhance purchase confidence.
Customer Touchpoint Improvement: MG Select outlets strengthen the brand’s urban footprint, improving accessibility.

Future Plans

The company has not only committed to launching 14 MG Select showrooms but also hinted at similar formats being rolled out in Tier-2 cities in the future.

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