Skoda Kushaq Hits 100k Sales Milestone In India: Worth Buying In 2026?

Skoda Kushaq has officially crossed the 1,00,000-unit cumulative domestic sales milestone in India. This achievement cements its position as the turnaround vehicle for the Czech automaker in one of the world’s most competitive automotive markets.

The milestone comes roughly five years after the midsize SUV first hit Indian roads on June 28, 2021. It marks a critical victory for the brand’s localized strategy.

Why This Milestone Matters: The India 2.0 Strategy

The Kushaq was the pioneer model of Skoda Auto Volkswagen India’s ambitious India 2.0 programme. Built on the heavily localized MQB-A0-IN platform, it was engineered specifically to meet Indian consumer preferences regarding price, space, and ruggedness, without sacrificing European driving dynamics.

The success of this platform paved the way for sibling models like the Skoda Slavia sedan and Volkswagen‘s Taigun and Virtus. Furthermore, the engineering insights gained from the Kushaq allowed Skoda to launch the sub-4-meter Skoda Kylaq in January 2025, which has quickly become the brand’s highest-volume seller.

The Journey to 100,000 Sales

The Skoda Kushaq was the pioneer model of the company’s ambitious “India 2.0” strategy. Built on the heavily localized MQB-A0-IN platform, it was designed specifically to tackle rough Indian roads while keeping maintenance costs accessible.

Skoda Kushaq Sales by the Numbers:

• Domestic Sales: 100,838 units sold in India by May 2026.
• Exports: Over 4,632 units exported to international markets.
• Peak Performance: The SUV hit its highest demand in FY2023 with 25,300 units sold.

2026 Facelift Sparked a 135% Sales Surge

To push the SUV over the finish line, Skoda launched the highly anticipated Skoda Kushaq Facelift. The strategy worked perfectly. Between March and May 2026, Skoda dispatched 5,468 updated units, marking a massive 135% year-on-year growth compared to the same period in 2025.

Why the Skoda Kushaq Remains a Smart Buy

Beyond the new features, the Kushaq’s core identity remains its biggest selling point. It boasts a 5-star Global NCAP safety rating for both adult and child occupants, making it one of the safest family cars on Indian roads. Combined with its punchy TSI turbo engines and rigid chassis, it remains the definitive “driver’s SUV” in its class.

Crossing the 100,000 sales milestone is a clear indicator that Skoda’s localization strategy has paid off, offering a perfect blend of European DNA and Indian practical needs.