Volkswagen India recently commemorated three years of the VW Virtus in the Indian market.
The premium sedan has crossed the 61,000-sales barrier—a figure that underscores its strong market performance in an increasingly competitive segment.
Launched in June 2022, the Virtus quickly established itself with a powerful turbo petrol engine, refined design, and top-tier safety credentials.
The Virtus has exhibited steady growth despite evolving consumer preferences.
In its debut year, the model registered 18,914 units. Sales climbed to 20,796 units in the second year, and the latest 12-month cycle recorded 21,854 units.
Together, these numbers confirm a resilient performance even as buyers show an increasing interest in compact SUVs.
Holding nearly 32% of the premium sedan segment, the Virtus has secured its position as a significant sales milestone for Volkswagen India.
| Variant | Engine Type | Power (bhp) | Torque (Nm) | Transmission Options | Price Range (ex-showroom) |
|---|---|---|---|---|---|
| 1.5 TSI | Turbo Petrol | 148 | 250 | 6-speed Manual / 7-speed DCT | Rs 11.56 - Rs 19.40 lakh |
| 1.0 TSI | Turbo Petrol | 114 | 178 | 6-speed Manual / 7-speed DCT | Varies by trim |
Key highlights include:
These technical details illustrate why this premium sedan remains a top choice among experts and enthusiasts in the Indian automotive market.
The VW Virtus pairs dynamic design with functional sophistication. Its refined aerodynamic profile, LED accent lighting, and plush interiors create a balance between aesthetics and utility.
Volkswagen India continues to refine the Virtus, with hints of an imminent update that promises enhanced features and a refreshed exterior.
Such innovation is key to maintaining momentum, particularly as the market gradually shifts toward SUVs and electrified models.
Manufacturers today face the dual challenge of meeting current consumer demands while anticipating future trends in the Indian automotive market.
Volkswagen India is addressing this with ongoing product improvements and focused marketing initiatives.
Although overall sedan demand has softened in favor of compact and mid-size SUVs, recent enhancements in performance, connectivity, and safety have bolstered the Virtus’ competitive edge.
This adaptive strategy positions the Virtus for sustained success in a shifting industry landscape.
The three-year journey of the VW Virtus in India stands as a testament to its engineering quality and Volkswagen India’s strategic vision.
Surpassing the 61,000-unit sales milestone, this premium sedan continues to impress with its robust turbo petrol engine, advanced technical specifications, and innovative design.
With plans for a refreshed update underway, the Virtus is poised to remain a defining name in the ever-evolving world of automobile growth in the Indian automotive market.
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