Mahindra BE 6e temporarily renamed to BE 6
The automaker announced this move, followed by a lawsuit filed by Interglobe Aviation Limited, the parent company of IndiGo, against the use of ‘6e’ in Mahindra’s new EV, Be 6e. Until the legal dispute concludes, Mahindra will market the electric SUV under the BE 6 nameplate.
The automaker has said it will contest the brand rights of BE 6e against IndiGo in court.
Mahindra responded that its mark is “BE 6e,” not the standalone “6E.”
“We believe it differs fundamentally from IndiGo’s “6E,” which represents an airline, eliminating any risk of confusion. The distinct styling further emphasizes its uniqueness. Our registration application is for an entirely different industry sector and product and hence does not see any conflict,” said Mahindra in a statement.
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