Skoda Aims to Expand Business in India with New Models and Local Partnership.
02 Jul 2024, 06:58 PM
India is the most important market for Skoda outside of Europe. The Czech automobile manufacturer is keen to expand their sales network and potentially establish local partnerships.
Skoda India aims to nearly double its sales volume in the country. Skoda Auto has been present in the Indian market for almost two decades, finding the right partner could help Skoda Auto launch quality products at the right price.
Skoda Auto CEO Klaus Zellmer stated, “India is not only the most attractive region for us outside Europe, but it is also the most competitive environment that you probably find currently in the automotive market. You have many new competitors, new entrants, and new cars. So it really is a redatory environment.”
Skoda Auto’s CEO, Klaus Zellmer, has also announced plans to introduce hybrid models, with a focus on mild hybrids. The Czech company has confirmed that, along with the brand’s plan to launch its EV in India by 2027–28.
The company’s global CEO, Klaus Zellmer, has revealed plans to nearly double sales volume in the country by introducing new models and potentially forming partnerships with Indian manufacturers.
Klaus Zellmer, CEO of Skoda Auto, stated, “We’ve begun to see in Europe and China that having Something in between a BEV and an ICE is something consumers actually prefer at this point in time. In our international lineup, the Kodiaq and the Superb come in with a plug-in hybrid and an e-range that’s higher than 100 kilometers.” Zellmer added, “However, the challenge with plug-in hybrids is the cost factor.
SKODA is shifting its focus toward a more customer-centric approach in India, which includes ramping up local production to offer competitive pricing. With this move, SKODA aims to understand and integrate into the local market dynamics.
Notably, about 50% of Skoda cars manufactured outside of the Czech Republic are produced in India.
The new compact SUV will be the third Škoda product on the MQB-A0-IN platform, which is the first platform developed by the company outside of Europe and tailor-made for the Indian market.
The sub-4-meter compact SUV segment commands 50% of the SUV market’s volume and is extremely competitive, where models such as the Tata Nexon and the Maruti Suzuki Brezza have made their strong base.
The car will be produced in the same production line where the 2.0 products like Kushaq and Slavia are made. Its production capacity is 270,000 cars per year in the Pune plant for Skoda and Volkswagen combined.
The Czech automobile manufacturer is also testing the popular all-electric Enyaq in India. Skoda is also evaluating the MQB A0 37 platform for the Indian market.
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