Kia India has achieved a significant milestone, becoming the fastest carmaker to reach domestic sales of 1 million units within 59 months of its entry in India, highlighting the brand’s rapid growth and strong consumer acceptance.
Celebrating its fifth anniversary in the country. The flagship, Kia Seltos, has been a significant success driver for the company, accounting for over 48% of its total domestic sales. The Sonet and Carens models also played key roles, accounting for 34% and 16% of sales, respectively.
Kia launched its first car in India, the Seltos, in August 2019. The now-discontinued Carnival came in February 2020. The Sonet entered the market in September 2020. Then came the Carens in February 2022, followed by the EV6 in June 2022.
Additionally, India serves as a significant export base for Kia Corporation, with over 260,000 units dispatched to more than 100 export markets. Kia India’s cumulative sales, including overseas dispatches, stand at almost 1.3 million units.
Commenting on the milestone, Joonsu Cho, Chief Sales Officer, Kia India, said, “We have been achieving milestones constantly since our launch in record time. These milestones become even more important when you face diversity at every step of this country and competition from legacy players with more than a decade of experience. Achieving 1 million domestic sales is a testament to our continued focus on the Indian market and the need gap of the Indian customers. My heartfelt thanks to all our customers who have shown trust in our brand.”
Kia’s Anantapur facility has an annual installed production capacity of 300,000 units. The carmaker has a network of 588 touchpoints across 256 cities in India.