Despite a recent dip, the Maruti Swift holds its crown as India’s best-selling hatchback.
In May 2025, it recorded over 14,000 unit sales, reinforcing its enduring appeal in a competitive market.
A blend of reliable performance, savvy pricing maneuvers, and regular feature enhancements has allowed it to outpace rivals in a shifting economy.
Monthly figures show a downturn in overall sales, yet the Swift’s market share remains robust.
Recent data points to a 27% year-on-year decline, but the vehicle’s steady performance speaks volumes about its strategic positioning.
Industry experts credit this consistency to a balance between product upgrades and deep-rooted brand loyalty.
The Swift makes its mark not only through its sales figures but also with an impressive lineup of technical features.
The table below outlines the car’s key specifications:
| Specification | Details |
|---|---|
| Engine | 1197 cc, 3-cylinder |
| Max Power | 80.46 bhp @ 5700 rpm |
| Max Torque | 111.7 Nm @ 4300 rpm |
| Transmission | Manual & Automatic (AMT) options available |
| Fuel Efficiency | 24.8–25.75 kmpl (Petrol); 32.85 km/kg (CNG) |
| Seating Capacity | 5 |
| Boot Space | 265 Liters |
| Price Range | Approximately Rs 6.49 lakh – Rs 9.64 lakh |
A pillar of the Swift’s sustained market strength is its competitive discount strategy.
Attractive financial incentives such as cash discounts, exchange bonuses, and scrappage offers considerably reduce upfront costs. Recent initiatives have slashed prices by up to Rs 1 lakh for select variants.
Key strategies include:
Besides these monetary advantages, continuous technical and interior improvements further enhance its appeal.
Upgrades in infotainment systems, multiple safety airbags, and improved braking systems underscore a commitment to delivering quality and performance.
In today’s dynamic automotive arena, the Swift’s staying power is attributed to several interwoven factors:
This multi-pronged strategy has enabled the Swift to counterbalance recent sales declines, securing its reputation as a dependable and high-performing hatchback in a rapidly changing market.
For more detailed insights and the latest promotional offers, visit the Maruti Suzuki official website.
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Ex-showroom price
1197
Manual
24.79
80
Caronphone 
Maruti Suzuki 