Volkswagen India has appointed ace pacer Jasprit Bumrah as its first brand ambassador, leveraging his on-field accuracy to reinforce the Golf GTI’s German engineering ethos and performance hatchback pedigree.
Priced at Rs. 53 Lakhs (ex-showroom), the 2.0-litre turbo-petrol engine pumps out 265 hp and 370 Nm, mated to a 7-speed DSG, hitting 0–100 km/h in 5.9 seconds.
| Specification | Details |
|---|---|
| Engine | 2.0-litre four-cylinder turbo-petrol |
| Power | 265 hp @ 5,500 rpm |
| Torque | 370 Nm @ 1,600–4,300 rpm |
| Transmission | 7-speed dual-clutch automatic |
| 0–100 km/h Acceleration | 5.9 seconds |
| Top Speed | 267 km/h (electronically limited) |
| Price (Ex-Showroom) | Rs. 53 Lakhs |
Nitin Kohli, Brand Director, said, “This collaboration goes beyond performance; it’s a statement of intent that aligns with our motorsport DNA. Jasprit and the Golf GTI share a language of consistency and precision.”
Bumrah added, “True performance doesn’t need to be loud – it just needs to be consistent. Partnering with Volkswagen and the Golf GTI felt like a natural fit.”
Initial dealer feedback shows a surge in hot hatch enthusiasts visiting showrooms.
Key outcomes so far:
This brand ambassador move foreshadows similar Rolex-like campaigns for upcoming GT-trim variants of the Taigun and Virtus.
As Volkswagen India broadens its performance portfolio, look for more strategic tie-ups that blend sports icons with German engineering pedigree.
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