Volkswagen India Taps Jasprit Bumrah as Golf GTI Ambassador
- Volkswagen India enlists Jasprit Bumrah to embody precision, control, and progressive performance in its Golf GTI campaign.
- The high-octane collaboration highlights the hot hatch’s 265 hp turbo-petrol engine, 370 Nm torque, and 0–100 km/h in 5.9 seconds.
Volkswagen India has appointed ace pacer Jasprit Bumrah as its first brand ambassador, leveraging his on-field accuracy to reinforce the Golf GTI’s German engineering ethos and performance hatchback pedigree.
Priced at Rs. 53 Lakhs (ex-showroom), the 2.0-litre turbo-petrol engine pumps out 265 hp and 370 Nm, mated to a 7-speed DSG, hitting 0–100 km/h in 5.9 seconds.
Volkswagen 2025: Strategic Branding Pivot
Volkswagen India Golf GTI Campaign Narrative
- The film opens with the Golf GTI gliding into an empty stadium, floodlit and poised.
- Cross-cuts draw parallels between Bumrah’s composed run-up and the GTI’s chassis feedback.
- Minimal dialogue emphasizes controlled aggression, driver involvement, and quiet confidence.
Volkswagen 2025: Golf GTI Technical Highlights
| Specification | Details |
|---|---|
| Engine | 2.0-litre four-cylinder turbo-petrol |
| Power | 265 hp @ 5,500 rpm |
| Torque | 370 Nm @ 1,600–4,300 rpm |
| Transmission | 7-speed dual-clutch automatic |
| 0–100 km/h Acceleration | 5.9 seconds |
| Top Speed | 267 km/h (electronically limited) |
| Price (Ex-Showroom) | Rs. 53 Lakhs |
Volkswagen 2025 Campaign: Quotes and Reactions
Nitin Kohli, Brand Director, said, “This collaboration goes beyond performance; it’s a statement of intent that aligns with our motorsport DNA. Jasprit and the Golf GTI share a language of consistency and precision.”
Bumrah added, “True performance doesn’t need to be loud – it just needs to be consistent. Partnering with Volkswagen and the Golf GTI felt like a natural fit.”
Volkswagen India 2025: Market Impact
Initial dealer feedback shows a surge in hot hatch enthusiasts visiting showrooms.
Key outcomes so far:
- Enhanced halo-car status for the Golf GTI.
- Increased brand affinity among younger, performance-minded buyers.
- Strong social-media engagement on “progressive performance” themes.
Volkswagen India: What’s Next?
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