The online auction is being conducted by Mahindra First Choice Wheels (MFCW) and hosted on the carandbike.com auction platform. Registrations, which will be conducted online, are open to everyone, and prospective bidders will be required to submit a refundable caution deposit. The entire bidding process will be overseen by Ernst & Young.
The proceeds from the auction may be donated to any recognized not-for-profit organization of winner’s choice. Alternatively, the winner may choose one of the following not-for-profit organizations: Naandi Foundation (Empowering Girls and Women), BAIF Development Research Foundation (Watershed and Rural Livelihood Development), Watershed Organization Trust (Integrated Water Resource Management and Agriculture), or UNITED WAY MUMBAI (Promoting Road Safety).
